WSQ Search Engine Optimization (SEO)
Today’s digitally-savvy consumers go onto search engines to effortlessly source for information, products or services that they need. With so many businesses having an online presence, how can you stand out and draw attention from these potential customers? Search Engine Optimisation (SEO) can help to optimise your website content for the best possible search engine ranking to improve your website traffic, visibility and engagement. Formulate overarching SEO strategies for your organisation’s digital assets and content to expand your customer base and increase sales.
Highlights of this course: 
  • Perform internet marketing strategy quick audits using advanced Google Search Operators and Screening Frog
  • Craft customer journey using SEO and content marketing
  • Proven methods and templates to build links and online reputation
  • Deploy ready-to-go SEO dashboards and reports
  • SkillsFuture Credit eligible
  • Up to 90% course subsidy
What will I learn?
  • Cutting edge SEO techniques and start ranking websites
  • Evaluate SEO and internet marketing strategies to develop a blueprint for SEO success
  • Optimise on-page content with the right keywords & page structure for better rankings
  • Develop good URL structure to positively influence crawl-behaviour
  • Utilise XML sitemaps to speed-up content crawling, indexing and ranking
  • Mark up content with structured data for the Search Engines to serve relevant results
  • Decide the right domain strategy, URL structure, content & keywords for working across multiple websites and countries
  • Adept in building and managing links from relevant web pages
  • Master how to monitor relevant dashboards and reports to evaluate SEO performances

Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.

Singaporean / Singapore Permanent Resident
$269.64
Singaporean
40 years & above 
$101.64
Singaporean / SPR
​sponsored by SMEs*
$101.64
*Fee is under Enhanced Training Support (ETSS) for SMEs.
Absentee Payroll: 80% of basic hourly salary, capped at $7.50 per trainee-hour
Others
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​$840.00
Additional Funding Support for Self-Sponsored
This course is eligible for the funding stated below. 
Please click on the links of the funding to check if you are eligible. ​
  • SkillsFuture Credit consists of credits which Singapore Citizens (SCs) can use to pay for out-of-pocket course fees for attending  courses. The credits can be used on top of existing course fee subsidies provided by the Government.
Other Courses you might be interested: 

WSQ in Search Engine Marketing
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WSQ in Social Media Marketing
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Send me WSQ Search Engine Optimization (SEO) Brochure today!

Brochure includes detailed course outline.