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Picture

WSQ Search Engine Marketing (SEM)

Next Intake for Online Training
17, 18, 21 and 22 Dec (Thurs, Fri, Mon and Tue)
​
Total Training Hrs: 24 hours
With millions of businesses vying for the same eyeballs online, one of the most effective way to enhance your digital presence and achieve fast results is through Search Engine Marketing (SEM), a form of internet marketing by increasing your website visibility on search engine results through paid advertising. When equipped with SEM skills and knowledge, you will be able to manage, review and implement successful SEM strategies to create immediate brand visibility, increase traffic, and boost lead conversions – a key to your long-term business success.
Highlights of this course: 
  • Achieve Google Ads Search Certification 
  • Create and set up Google Ads account and billing
  • Acquire techniques for effective keyword research, competitor analysis and ad copy writing
  • Learn best practice checklist approach to setup, measure and optimise Google Ads Search and display campaigns to improve conversions, traffic or other campaign objectives
  • SkillsFuture Credit eligible
  • Up to 90% course subsidy
What will I learn?
  • Fundamental concepts and best practices for Google Search and Display Network advertising
  • Advertise products and services online effectively through Google Search
  • Plan Google Display Network (GDN) campaigns and target effectively 
  • Techniques to optimise and refine a GDN campaign
  • Conversion tracking and re-marketing to drive greater value from your ad campaigns
  • Measure performance and effectiveness across Google Ads Search and display advertising campaigns

Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.

Singaporean / Singapore Permanent Resident
$269.64
Singaporean
40 years & above 

$101.64
Singaporean / SPR
​sponsored 
by SMEs*

$101.64
*Fee is under Enhanced Training Support (ETSS) for SMEs.
Absentee Payroll: 80% of basic hourly salary, capped at $7.50 per trainee-hour
Others
​
​$840.00
Additional Funding Support for Self-Sponsored
This course is eligible for the funding stated below. 
Please click on the links of the funding to check if you are eligible. 
​
  • ​SkillsFuture Credit consists of credits which Singapore Citizens (SCs) can use to pay for out-of-pocket course fees for attending  courses. The credits can be used on top of existing course fee subsidies provided by the Government.
Register Here
Other Courses you might be interested: 

WSQ in Search Engine Optimization

WSQ in Social Media Marketing

Send me WSQ Search Engine Marketing (SEM) Brochure today!

Brochure includes detailed course outline.
    if applicable.
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  • About Us
  • Digital Professional Courses
    • Alibaba Business School >
      • Alibaba Content Marketing Programme
      • Managerial Elite Programme
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • Entrepreneur Startup Programme
    • Masterclass & Workshop >
      • Digital Marketing >
        • Increase Business Revenue through Search Engine Optimisation (SEO)
        • WSQ Search Engine Optimization SEO
        • WSQ Search Engine Marketing SEM
        • WSQ Social Media Marketing
        • Level Up Customer Engagement Through Live Streaming
        • SkillsFuture Work-Study Certificate Bootcamp in Digital Marketing and Branding
        • Google Analytics (GA) for eCommerce with GAIQ Certification
        • Growing Your Brand With WeChat Marketing
        • Digital Commerce Visual
        • Omni Commerce Retail
        • Digital Strategy & Search Engine Optimisation (SEO)
        • Google Shopping with AdWords Certified Professional Course
      • Empower Your Business with Social Commerce & Digital Payment
      • Category Management: The Key to Business Growth
      • Vote for the next Masterclass
    • Become An Entrepreneur >
      • Best Practices of E-commerce Transactions ESG TR 76
      • Set up an Online Business
      • SCash NETS
      • For 99%SME Sellers
      • For Amazon Sellers
      • For eBay Sellers
      • For Lazada Sellers
      • For Qoo10 Sellers
      • For Shopee Sellers
      • Alibaba Business School- SIRS Entrepreneur Startup
    • SkillsFuture Series >
      • Basics in Content Generation
      • Engage Customers through Social Media
      • Fundamentals to Starting an Online Business
      • Introduction to Digital Marketing
      • Introduction to Data Analytics
      • Personal Online Branding
      • Tapping into the Power of Instagram for Selling
      • Thrive in Digital Disruption – Learn, Unlearn and Relearn
    • Study Trip >
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • WeChat Digital Immersion Programme
    • SkillsFuture for Digital Workplace
    • Professional Conversion Programme >
      • New Media Professional
      • Digital Professional
      • Retail Professional
    • Joint Certifications >
      • Certified Digital & Productivity Consultant (CDPC) Interim
      • Professional Certificate in Digital Retail Entertainment
    • SGUnited Skills (SGUS) Programme >
      • Manage Retail & Enterprise in the Digital Age
      • Digital & Leadership Skills to Excel in the Future of Retail & Business
    • Digital Mentorship Programme (DMP) >
      • Jumpstart Your Online Business
      • Boost Your Business with Social Commerce
  • Funding & Advisory
  • News and Events
    • Course Previews
  • Success & Blog
    • Success Stories >
      • Activhealth (S) Pte Ltd
      • BEST Denki (S) Pte Ltd
      • Fullhouse Home Furnishing
      • Mighty Velo
    • Blog
  • Contact Us