WSQ Search Engine Marketing (SEM)
With millions of businesses vying for the same eyeballs online, one of the most effective way to enhance your digital presence and achieve fast results is through Search Engine Marketing (SEM), a form of internet marketing by increasing your website visibility on search engine results through paid advertising. When equipped with SEM skills and knowledge, you will be able to manage, review and implement successful SEM strategies to create immediate brand visibility, increase traffic, and boost lead conversions – a key to your long-term business success.
Highlights of this course: 
  • Achieve Google Ads Search Certification 
  • Create and set up Google Ads account and billing
  • Acquire techniques for effective keyword research, competitor analysis and ad copy writing
  • Learn best practice checklist approach to setup, measure and optimise Google Ads Search and display campaigns to improve conversions, traffic or other campaign objectives
  • SkillsFuture Credit eligible
  • Up to 90% course subsidy
What will I learn?
  • Fundamental concepts and best practices for Google Search and Display Network advertising
  • Advertise products and services online effectively through Google Search
  • Plan Google Display Network (GDN) campaigns and target effectively 
  • Techniques to optimise and refine a GDN campaign
  • Conversion tracking and re-marketing to drive greater value from your ad campaigns
  • Measure performance and effectiveness across Google Ads Search and display advertising campaigns

Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.

Singaporean / Singapore Permanent Resident
$269.64
Singaporean
40 years & above 
$101.64
Singaporean / SPR
​sponsored by SMEs*
$101.64
*Fee is under Enhanced Training Support (ETSS) for SMEs.
Absentee Payroll: 80% of basic hourly salary, capped at $7.50 per trainee-hour
Others
​
​$840.00
Additional Funding Support for Self-Sponsored
This course is eligible for the funding stated below. 
Please click on the links of the funding to check if you are eligible. ​
  • ​SkillsFuture Credit consists of credits which Singapore Citizens (SCs) can use to pay for out-of-pocket course fees for attending  courses. The credits can be used on top of existing course fee subsidies provided by the Government.
Other Courses you might be interested: 

WSQ in Search Engine Optimization

WSQ in Social Media Marketing

Send me WSQ Search Engine Marketing (SEM) Brochure today!

Brochure includes detailed course outline.