SkillsFuture Work-Learn Bootcamp
in Digital Marketing & Branding
10 June - 2 August 2019
Introducing SkillsFuture Work-Learn Bootcamp, a SkillsFuture initative in collaboration with Nanyang Polytechnic – Singapore Institute of Retail Studies (NYP-SIRS) and Generation (A non-profit organisation founded by McKinsey & Company) to equip fresh graduates and mid-career individuals in becoming a Digital Marketeer.
The SkillsFuture Work-Learn Bootcamp in Digital Marketing & Branding (DMB) is a Train-and-Place scheme, where participants will undergo 8 weeks of intensive institutional training before seeking employment. The module is powered by Generation’s innovative delivery methodology, integrating key mindsets and behaviours along with technical know-how necessary to excel in an ever-changing digital industry!
Work-Learn Bootcamp Curriculum
Generation curricula include several standard types of sessions:
1. Behavioral skills & mindsets sessions
Introduce behavioral skills & mindsets
2. Technical sessions
Introduce technical skills while making connections to behavioral skills and mindsets
3. Skills application sessions
Conduct repeated, integrated practice of previously introduced behavioral skills, mindsets and technical skills.
4. Employment essentials sessions
Introduce and practice skills participants need to find and secure employment
5. Reflection & reinforcement sessions
Reflect on and reinforce skills learned in other sessions
6. Social support & mentorship sessions
Receive guidance and mentorship and learn any life skills needed to thrive after the bootcamp
7. Community sessions
Build a strong relationship among a cohort to provide a safe learning space and support system that will follow participants into the workplace