WeChat Digital Immersion Programme
​新加坡微信及移动互联网上海游学浸濡团
学习如何使用微信与您的粉丝沟通，以及如何使用不同的社交媒体推广方式吸引客户。
Find out how users are utilising WeChat, the most popular communication app right now in China, and what your business can do to attract, engage, and convert fans.
WeChat Digital Immersion Programme 
(5D4N Study Trip - Shanghai)

新加坡微信及移动互联网上海游学浸濡团
(5天4夜考察之旅 - 上海)

2019  Intake:  23 - 27 September 2019

The programme will be conducted in Mandarin.
课程将以中文进行。
Mobile commerce is becoming a powerful channel in digitalising  your business. The success of WeChat as an effective social media business tool is drawing huge attention outside China. This study trip is designed and developed to provide retailers the opportunity to learn about how WeChat mobile commerce platform impacts consumers’ lifestyle in China, affecting their everyday lives including government services, transportation services, retailing, service ordering and e-payments.

Participants will learn how to leverage on WeChat as a business tool to improve marketing and sales opportunities. This programme is specially tailored to provide an immersive, hands-on training and experience on the use of WeChat in consumers’ daily life, thereby offering practical insights for businesses.

Join us in this experiential learning trip and future proof your e-Commerce strategy design through understanding the future of mobile integrated e-Commerce space.

The programme will cover the following:
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• Learn about the Tencent ecosystem and opportunities to harness the prowess of new retail, mobile commerce, social media & big data.

• Immerse and experience how Wechat mobile commerce drives customer engagement and propel business growth through onsite visits to successful enterprises.

• Learn and explore Wechat features and marketing techniques to attract and engage customers for sales conversion & loyalty.

• Experience first-hand and learn how to leverage the pervasive mobile commerce culture and lifestyle of your customers.

    Send me the Wechat Immersion Programme brochure

Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.

Singaporean / ​Singapore Permanent Resident
$2,000
Singaporean 40 years
and above
​$1,000
Singaporean /
​SPR sponsored by SMEs*
$1,000*
Others

​$5,500

All fees include accommodation, exclude airfare.
*Fee is after reimbursement of $1,000 via SkillsConnect under Enhanced Training Support for SMEs.