WeChat Digital Immersion Programme
(Study Trip - Shanghai)
September 2018 Intake: 9 -13
October 2018 Intake: 21 - 25
The programme will be conducted in Mandarin.
Mobile commerce is becoming a powerful channel in digitalizing your business. The success of WeChat as an effective social media business tool is drawing huge attention outside China. This study trip is designed and developed to provide retailers the opportunity to learn about how WeChat mobile commerce platform impacts consumers’ lifestyle in China, affecting their everyday lives including government services, transportation services, retailing, service ordering and e-payments.
Participants will learn how to leverage on WeChat as a business tool to improve marketing and sales opportunities. This programme is specially tailored to provide an immersive, hands-on training and experience on the use of WeChat in consumers’ daily life, thereby offering practical insights for businesses.
Join us in this experiential learning trip and future proof your e-Commerce strategy design through
understanding the future of mobile integrated e-Commerce space.
The programme will cover the following:
• Learn about the Tencent eco-system and opportunities to harness the prowess of new retail, mobile commerce, social media & big data.
• Immerse and experience how Wechat mobile commerce drives customer engagement and propel
business growth through onsite visits to successful enterprises.
• Learn and explore Wechat features and marketing techniques to attract and engage customers for
sales conversion & loyalty.
• Experience first-hand and learn how to leverage the pervasive mobile commerce culture and
lifestyle of your customers.
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
Singaporean / Singapore Permanent Resident
Singaporean 40 years
SPR sponsored by SMEs*