The retail world is constantly evolving at an unprecedented pace. Preparing your business to tackle the changes ahead involves understanding the needs of your future customers through trend forecasting. SIRS collaborates with WGSN, the global authority on consumer and design trends, to provide trend analysis and product merchandising insights to help you curate relevant products and navigate the retail landscape.
This two-day masterclass offers customised modules to guide you in the effective development of product collections for retail and acquire practical skills and methodologies to capitalise and execute on market trends. You will gain a comprehensive understanding and implement effective processes from trend research to product creation at a commercial level and drive innovation and future strategy in your business by adding another dimension to creativity that people bring to their work. Start speaking the same trend language as your customers using macro trend forecasts to extract relevant takeaways from conceptual themes. You will also develop skills to translate global trends to local perspectives, apply brand and market filters to create a commercially viable product, and pick up the right trends at the right time.
Upon completion, participants will:
Speaker: Jessica Tang, Senior Consultant, WGSN APAC
Jessica is a seasoned creative strategist with extensive design research and innovation project experience in APAC. Coming from a hybrid background in Psychology and Design, Jessica adopts a hybrid qualitative and quantitative approach to gather and translate human-centered insights into strategic product design and brand directions for consumer-centric businesses in the region. Her portfolio includes work for multinational Fortune500 businesses and emerging local players.
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
Singaporean / Singapore Permanent Resident
Enjoy 70% funding
Singaporean 40 years & above
Singaporean / SPR sponsored by SMEs*
Enjoy 90% funding
*Fee is under Enhanced Training Support (ETSS) for SMEs
Absentee Payroll: 80% of basic hourly salary, capped at $7.50 per trainee-hour
All fees include prevailing GST.
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Lifelong Learning Institute
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