Social Media Content Generation​
Please send us an email for interest. We will notify you when the next class is available
Social sharing of branded content is great for businesses. It is however challenging to have consistently sharable content that people want to read and shout about. That’s why social media content generation requires proper planning and strategy.

This workshop is designed to equip individuals with skills and industry insights to improve their social media content generation. The framework covers both creative and technical aspects of social media content creation. Learn to be a world-class social media storyteller with strategies and best practices used by Fortune 500 Companies of consumer brands in this hands-on masterclass.

Upon completion, participants will gain deeper knowledge and practical application on:​
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  • Introductions
    • Importance of social media content
    • Different types of social media content
  • Social media content generation framework 
    • Planning
    • Objectives
    • Considerations
    • Approach
    • Production
    • Social brand persona
    • Types of content – Paid, Earned, Owned 
  • Discovery 
  • Interest 
  • Action ​
  • Production tools
    • Publishing social media content
    • Optimising updates
    • Publishing tools
    • Promoting social media content
    • Content promotion strategies
    • Performance
    • Measurement metrics
    • Tools to measure 
  • Learning Outcomes
    • Use a systematic approach for content planning
    • Apply insights to developing content strategy
    • Create content for social media
    • Publish content generated
    • Promote content on social media
    • Measure content success
    • Learn from best practices

Speaker Profile

Natasha Zhao
Principal Consultant, Partner
​Natasha is a Partner & Principal Consultant of QED. She has advised Fortune 500 Corporations & Small to Medium Enterprises in Singapore and the region on business strategies leveraging digital mediums.
Her experience spans B2B & B2C companies, such as Coca-Cola, CA Technologies, Discovery Channel, Dolby and Unilever. Having led organizations in restructuring communications & marketing departments for digital integration & implementation, Natasha has helped clients stay competitive in today’s digital environment.

Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
Singaporean / Singapore Permanent Resident
$240.75
​Enjoy 70% funding
Singaporean 40 years & above 
Singaporean / SPR sponsored by SMEs*
$90.75
​Enjoy 90% funding

* Reimbursement of $150 under ​ETSS / SkillsFuture Mid-Career Enhanced Subsidy.
Others
​$802.50

All fees include prevailing GST.

Send me Social Media Content Generation Brochure today!

Brochure includes detailed course outline.