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SIRS Digital Commerce
  • About Us
  • Digital Professional Courses
    • Alibaba Business School >
      • Alibaba Content Marketing Programme
      • Managerial Elite Programme
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • Entrepreneur Startup Programme
    • Masterclass & Workshop >
      • Digital Marketing >
        • Digital Strategy & Search Engine Optimisation (SEO)
        • Increase Business Revenue through Search Engine Optimisation (SEO)
        • WSQ Search Engine Optimization SEO
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        • Level Up Customer Engagement Through Live Streaming
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        • Google Analytics (GA) for eCommerce with GAIQ Certification
        • Growing Your Brand With WeChat Marketing
        • Digital Commerce Visual
        • Omni Commerce Retail
        • Google Shopping with AdWords Certified Professional Course
      • Empower Your Business with Social Commerce & Digital Payment
      • Category Management: The Key to Business Growth
      • Vote for the next Masterclass
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      • Best Practices of E-commerce Transactions ESG TR 76
      • Set up an Online Business
      • SCash NETS
      • For 99%SME Sellers
      • For Amazon Sellers
      • For eBay Sellers
      • For Lazada Sellers
      • For Qoo10 Sellers
      • For Shopee Sellers
      • Alibaba Business School- SIRS Entrepreneur Startup
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      • Basics in Content Generation
      • Engage Customers through Social Media
      • Fundamentals to Starting an Online Business
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      • Thrive in Digital Disruption – Learn, Unlearn and Relearn
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    • Success Stories >
      • Activhealth (S) Pte Ltd
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Social Media Content Generation​
Please send us an email for interest. We will notify you when the next class is available

Social sharing of branded content is great for businesses. It is however challenging to have consistently sharable content that people want to read and shout about. That’s why social media content generation requires proper planning and strategy.

This workshop is designed to equip individuals with skills and industry insights to improve their social media content generation. The framework covers both creative and technical aspects of social media content creation. Learn to be a world-class social media storyteller with strategies and best practices used by Fortune 500 Companies of consumer brands in this hands-on masterclass.

Upon completion, participants will gain deeper knowledge and practical application on:​
​
  • Introductions
    • Importance of social media content
    • Different types of social media content
  • Social media content generation framework 
    • Planning
    • Objectives
    • Considerations
    • Approach
    • Production
    • Social brand persona
    • Types of content – Paid, Earned, Owned 
  • Discovery 
  • Interest 
  • Action ​
  • Production tools
    • Publishing social media content
    • Optimising updates
    • Publishing tools
    • Promoting social media content
    • Content promotion strategies
    • Performance
    • Measurement metrics
    • Tools to measure 
  • Learning Outcomes
    • Use a systematic approach for content planning
    • Apply insights to developing content strategy
    • Create content for social media
    • Publish content generated
    • Promote content on social media
    • Measure content success
    • Learn from best practices

Speaker Profile

Picture
Natasha Zhao
Principal Consultant, Partner
​Natasha is a Partner & Principal Consultant of QED. She has advised Fortune 500 Corporations & Small to Medium Enterprises in Singapore and the region on business strategies leveraging digital mediums.
Her experience spans B2B & B2C companies, such as Coca-Cola, CA Technologies, Discovery Channel, Dolby and Unilever. Having led organizations in restructuring communications & marketing departments for digital integration & implementation, Natasha has helped clients stay competitive in today’s digital environment.

Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.

Singaporean / Singapore Permanent Resident
$240.75
​Enjoy 70% funding
Singaporean 40 years & above 
Singaporean / SPR sponsored by SMEs*
$90.75
​Enjoy 90% funding

* Reimbursement of $150 under ​ETSS / SkillsFuture Mid-Career Enhanced Subsidy.

Others
​$802.50

All fees include prevailing GST.

register here

Send me Social Media Content Generation Brochure today!

Brochure includes detailed course outline.
    if applicable.
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  • About Us
  • Digital Professional Courses
    • Alibaba Business School >
      • Alibaba Content Marketing Programme
      • Managerial Elite Programme
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • Entrepreneur Startup Programme
    • Masterclass & Workshop >
      • Digital Marketing >
        • Digital Strategy & Search Engine Optimisation (SEO)
        • Increase Business Revenue through Search Engine Optimisation (SEO)
        • WSQ Search Engine Optimization SEO
        • WSQ Search Engine Marketing SEM
        • WSQ Social Media Marketing
        • Level Up Customer Engagement Through Live Streaming
        • SkillsFuture Work-Study Certificate Bootcamp in Digital Marketing and Branding
        • Google Analytics (GA) for eCommerce with GAIQ Certification
        • Growing Your Brand With WeChat Marketing
        • Digital Commerce Visual
        • Omni Commerce Retail
        • Google Shopping with AdWords Certified Professional Course
      • Empower Your Business with Social Commerce & Digital Payment
      • Category Management: The Key to Business Growth
      • Vote for the next Masterclass
    • Become An Entrepreneur >
      • Best Practices of E-commerce Transactions ESG TR 76
      • Set up an Online Business
      • SCash NETS
      • For 99%SME Sellers
      • For Amazon Sellers
      • For eBay Sellers
      • For Lazada Sellers
      • For Qoo10 Sellers
      • For Shopee Sellers
      • Alibaba Business School- SIRS Entrepreneur Startup
    • SkillsFuture Series >
      • Basics in Content Generation
      • Engage Customers through Social Media
      • Fundamentals to Starting an Online Business
      • Introduction to Digital Marketing
      • Introduction to Data Analytics
      • Personal Online Branding
      • Tapping into the Power of Instagram for Selling
      • Thrive in Digital Disruption – Learn, Unlearn and Relearn
    • Study Trip >
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • WeChat Digital Immersion Programme
    • SkillsFuture for Digital Workplace
    • Professional Conversion Programme >
      • New Media Professional
      • Digital Professional
      • Retail Professional
    • Joint Certifications >
      • Certified Digital & Productivity Consultant (CDPC) Interim
      • Professional Certificate in Digital Retail Entertainment
    • SGUnited Skills (SGUS) Programme >
      • Manage Retail & Enterprise in the Digital Age
      • Digital & Leadership Skills to Excel in the Future of Retail & Business
    • Digital Mentorship Programme (DMP) >
      • Jumpstart Your Online Business
      • Boost Your Business with Social Commerce
  • Funding & Advisory
  • News and Events
    • Course Previews
  • Success & Blog
    • Success Stories >
      • Activhealth (S) Pte Ltd
      • BEST Denki (S) Pte Ltd
      • Fullhouse Home Furnishing
      • Mighty Velo
    • Blog
  • Contact Us