(1-Day) Workshops for Shopee Sellers
Get equipped with the essential e-commerce skills and knowledge to on-board Shopee store and bring your Shopee business to the next level with a winning marketing strategy! Enhance your shop's presence, capitalise social media to generate higher sales and create compelling visual content to bring your store to the top in rank. 
Workshop 1: Shopee Onboarding 
Next intake:   17 Apr 2020 (Fri) 
           
​ 1. Introduction to Shopee and the Global
     e-commerce
  • Learn what Shopee offers
  • Get an overview of the eco-system of digital commerce
  • How to manage the social commerce, reviews, ranking, and conversion rate
2. Improve Store Performance
  • Understand the pros and cons of e-Marketplace, web store, blog shop & social media shop
  • Learn about the 4 key components of an online store
  • Apply ‘conversion rate formula’, ‘value from paid’ and ‘own and earn traffic’
  • How to source for products
3. Practical Hands-on Session on Shopee         
     Seller Centre
  • Set up an account, create shop profile and uploading of products
  • Shopee guarantee to protect buyers and sellers
  • Shopee’s basic functions and benefits
  • Entice buyers through promotions, pricing, free delivering and good product listing
  • Different ways of product exposure; attract, convince customers and follow up the orders
  • Manage sale orders and buyers return request
  • Manage finances using My Income/My wallet
  • Understand e-commerce jargon and data
  • Extract relevant data using seller performance tab
  • Understand the e-commerce terms to analyse shop performance

​4. Understand Shopee Logistic System
• Ways to protect products
• Understand the different methods of delivery
Workshop 2: Driving Sales Performance on Shopee (Marketing)  
Next intake:  27 Apr 2020 (Mon) 
​          
1. Search Engine Marketing (SEM)
  • Understand changing consumer buying behaviour
  • Discover social listening from data (e.g. Facebook Insights)
  • Evaluate online platforms for advertising and branding
  • Apply social pressure selling tactics
  • Craft content to engage viewers or followers and form a community to promote products or branding
​
2. Create Storytelling using Photography to        Drive Sales
  • Understand how to create a voice for your brand
  • Create professional photos that correspond to your brand
  • Edit photos using fundamental photo-editing techniques
3. Digital Commerce and Facebook
    Marketing
  • Appreciate the complexity of digital marketing landscape
  • Learn about Facebook ads
  • Upload and run a successful Facebook ad
  • Optimize Facebook ads for the right objective
  • Understand how to target a specific audience

4. SEM Campaigns
  • Leverage on Google Adwords for SEM campaigns
  • Gain insights into the success of SEM campaigns
  • Create great SEM ad copy
  • Optimize ad to improve click-through rate and impressions

​Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
Singaporean / Singapore PR
​
​Enjoy 70% funding
$51.36
Singaporean 40 years & above 
​Singaporean / SPR sponsored by SMEs*
​$19.36
​Enjoy 90% funding

* Reimbursement of $32 via Skillsconnect under SkillsFuture Mid Career Enhanced Subsidy. 
* Reimbursement of $32 via Skillsconnect under Enhanced Training Support SMEs. 
Workfare Training Support (WTS) recipient
​​$11.36
Enjoy 95% funding
Others

​​$171.20

All fees include prevailing GST.

Send me Shopee 1-day Workshops Brochure today!

Brochure includes detailed course outline.