Returns On Social Media Marketing Investments
Next Run: 10 Oct 2018 - Class Closed
Social media is resource intensive. As business increases investment in social media, business owners and management teams are questioning whether the investment is delivering results. If business owners really want to know what is actually working in social media marketing and what isn’t, measuring social media return on investment will help to prioritise marketing efforts to produce the highest returns.

This workshop addresses most commonly asked questions pertaining to the social media return on investment. It includes strategic recommendations on the valuation methods, appropriate performance metrics, key performance measurement tools and relevant calculation techniques.
​The programme covers the following:
​
  • Justifying a social media marketing business case
  • Knowing the real purposes of social media marketing to businesses
  • Choosing the right social media platforms
  • Attributing investments to business outcomes through understanding financial statement
  • Selecting the right social media performance KPIs
  • Calculating metric values to establish social media ROI
  • Concluding if investments are worth it
  • Reporting using a social media ROI template
  • Case studies​

Speaker Profile

Ryan Lim
Principal Consultant, Founding Partner

Ryan is the Founding Partner and Principal Consultant of QED Consulting. He has more than 15 years of digital marketing experience leading teams to become leaders of the industry. Ryan is always known to lead industry trends and thus provides his clients with a constant competitive advantage. Many of his proprietary digital frameworks and methodologies on digital transformation are adopted by leading institutions and organizations.

Currently, he provides strategic counsel and advisory to senior management teams of leading global brands, and is constantly sought to train marketing professionals and their teams. He has trained over 3,000 marketing professionals across the ASEAN region to date and is also actively lecturing at tertiary institutions. 

Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
Singaporean / Singapore Permanent Resident
$240.75
​Enjoy 70% funding
Singaporean 40 years & above 
Singaporean / SPR sponsored by SMEs*
$90.75
​Enjoy 90% funding
Others
​$802.50

*Reimbursement of $150 via SkillsConnect under Enhanced Training Support for SMEs.
All fees include prevailing GST.

Send me Returns On Social Media Marketing Investments Brochure today!

Brochure includes detailed course outline.