Returns On Social Media Marketing Investments
Next Run: 27 Feb 2018
Social media is resource intensive. As business increases investment in social media, business owners and management teams are questioning whether the investment is delivering results. If business owners really want to know what is actually working in social media marketing and what isn’t, measuring social media return on investment will help to prioritize marketing efforts to produce the highest returns.

This workshop addresses most commonly asked questions pertaining to the social media return on investment. It includes strategic recommendations on the valuation methods, appropriate performance metrics, key performance measurement tools and relevant calculation techniques.

Upon completion, participants will gain deeper knowledge and practical application on:​
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  • Justifying a social media marketing business case
  • Knowing the real purposes of social media marketing to businesses
  • Choosing the right social media platforms
  • Attributing investments to business outcomes through understanding financial statement
  • Selecting the right social media performance KPIs
  • Calculating metric values to establish social media ROI
  • Concluding if investments are worth it
  • Reporting using a social media ROI template
  • Case studies

Learning Outcomes 
  • ​Identify the different business contributions of social media marketing
  • Use appropriate performance metrics according to objectives
  • Select and use the right measurement tools
  • Calculate social media ROIs
  • Report social media ROI in a systematic and effective fashion

Speaker Profile

Freda Kwok
Principal Consultant, Partner
Freda is a Partner & Principal Consultant of QED. She leads regional organizations to strategic usage of the digital medium for business accountability. She is known for her insights in the retail, beauty and finance industry, with key expertise in content marketing and advocacy cultivation.

Freda’s portfolio include Alliance Bank, Manulife, Unilever, Estee Lauder, Love Bonito and HBO, with relationships spanning years as trusted, collaborative partners.

Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
Singaporean / Singapore Permanent Resident
$240.75
​Enjoy 70% funding
Singaporean 40 years & above 
Singaporean / SPR sponsored by SMEs*
$90.75
​Enjoy 90% funding

* Reimbursement of $150 under ​ETSS / SkillsFuture Mid-Career Enhanced Subsidy.
Others
​$802.50

All fees include prevailing GST.

Send me Returns On Social Media Marketing Investments Brochure today!

Brochure includes detailed course outline.