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SIRS Digital Commerce
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      • Category Management: The Key to Business Growth
      • Vote for the next Masterclass
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      • Best Practices of E-commerce Transactions ESG TR 76
      • Set up an Online Business
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      • For 99%SME Sellers
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      • For Lazada Sellers
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      • For Shopee Sellers
      • Alibaba Business School- SIRS Entrepreneur Startup
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Returns On Social Media Marketing Investments
Please send us an email for interest. We will notify you when the next class is available. 

Social media is resource intensive. As business increases investment in social media, business owners and management teams are questioning whether the investment is delivering results. If business owners really want to know what is actually working in social media marketing and what isn’t, measuring social media return on investment will help to prioritise marketing efforts to produce the highest returns.

This workshop addresses most commonly asked questions pertaining to the social media return on investment. It includes strategic recommendations on the valuation methods, appropriate performance metrics, key performance measurement tools and relevant calculation techniques.
​The programme covers the following:
​
  • Justifying a social media marketing business case
  • Knowing the real purposes of social media marketing to businesses
  • Choosing the right social media platforms
  • Attributing investments to business outcomes through understanding financial statement
  • Selecting the right social media performance KPIs
  • Calculating metric values to establish social media ROI
  • Concluding if investments are worth it
  • Reporting using a social media ROI template
  • Case studies​

Speaker Profile

Picture
Ryan Lim
Principal Consultant, Founding Partner

Ryan is the Founding Partner and Principal Consultant of QED Consulting. He has more than 15 years of digital marketing experience leading teams to become leaders of the industry. Ryan is always known to lead industry trends and thus provides his clients with a constant competitive advantage. Many of his proprietary digital frameworks and methodologies on digital transformation are adopted by leading institutions and organizations.

Currently, he provides strategic counsel and advisory to senior management teams of leading global brands, and is constantly sought to train marketing professionals and their teams. He has trained over 3,000 marketing professionals across the ASEAN region to date and is also actively lecturing at tertiary institutions. 

Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.

Singaporean / Singapore Permanent Resident
$240.75
​Enjoy 70% funding
Singaporean 40 years & above 
Singaporean / SPR sponsored by SMEs*
$90.75
​Enjoy 90% funding
Others
​$802.50

*Reimbursement of $150 via SkillsConnect under Enhanced Training Support for SMEs.
All fees include prevailing GST.

Register Here

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  • About Us
  • Digital Professional Courses
    • Alibaba Business School >
      • Alibaba Content Marketing Programme
      • Managerial Elite Programme
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • Entrepreneur Startup Programme
    • Masterclass & Workshop >
      • Digital Marketing >
        • Digital Strategy & Search Engine Optimisation (SEO)
        • Increase Business Revenue through Search Engine Optimisation (SEO)
        • WSQ Search Engine Optimization SEO
        • WSQ Search Engine Marketing SEM
        • WSQ Social Media Marketing
        • Level Up Customer Engagement Through Live Streaming
        • SkillsFuture Work-Study Certificate Bootcamp in Digital Marketing and Branding
        • Google Analytics (GA) for eCommerce with GAIQ Certification
        • Growing Your Brand With WeChat Marketing
        • Digital Commerce Visual
        • Omni Commerce Retail
        • Google Shopping with AdWords Certified Professional Course
      • Empower Your Business with Social Commerce & Digital Payment
      • Category Management: The Key to Business Growth
      • Vote for the next Masterclass
    • Become An Entrepreneur >
      • Best Practices of E-commerce Transactions ESG TR 76
      • Set up an Online Business
      • SCash NETS
      • For 99%SME Sellers
      • For Amazon Sellers
      • For eBay Sellers
      • For Lazada Sellers
      • For Qoo10 Sellers
      • For Shopee Sellers
      • Alibaba Business School- SIRS Entrepreneur Startup
    • SkillsFuture Series >
      • Basics in Content Generation
      • Engage Customers through Social Media
      • Fundamentals to Starting an Online Business
      • Introduction to Digital Marketing
      • Introduction to Data Analytics
      • Personal Online Branding
      • Tapping into the Power of Instagram for Selling
      • Thrive in Digital Disruption – Learn, Unlearn and Relearn
    • Study Trip >
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • WeChat Digital Immersion Programme
    • SkillsFuture for Digital Workplace
    • Professional Conversion Programme >
      • New Media Professional
      • Digital Professional
      • Retail Professional
    • Joint Certifications >
      • Certified Digital & Productivity Consultant (CDPC) Interim
      • Professional Certificate in Digital Retail Entertainment
    • SGUnited Skills (SGUS) Programme >
      • Manage Retail & Enterprise in the Digital Age
      • Digital & Leadership Skills to Excel in the Future of Retail & Business
    • Digital Mentorship Programme (DMP) >
      • Jumpstart Your Online Business
      • Boost Your Business with Social Commerce
  • Funding & Advisory
  • News and Events
    • Course Previews
  • Success & Blog
    • Success Stories >
      • Activhealth (S) Pte Ltd
      • BEST Denki (S) Pte Ltd
      • Fullhouse Home Furnishing
      • Mighty Velo
    • Blog
  • Contact Us