Alibaba Business School - SIRS
Managerial Elite Programme
阿里巴巴商学院与新加坡零售管理学院
互联网商业销量破局班 - 管理层提升班
December 2018 Intake: 3 - 7
2019 Intake: 25 Feb - 1 March
Online Strategies for E-commerce Breakthrough
互联网策略：电商突围战术 SIRS collaborates with Alibaba Business School, the training platform of Alibaba Group focusing on global talent development. The comprehensive and systematic training solutions meet a full spectrum of learning needs from government groups, entrepreneurs, SMEs, startups, e-commerce practitioners and students.
The Managerial Elite programme aims to develop Digital Managers with core competency in the area of data analytics, enabling them to operate and strategise their business operations effectively. The knowledge and skills imparted will enable Digital Managers to devise content marketing strategy and design retargeting promotion to achieve breakthrough in their existing online business and stand out from the industry competition. 阿里巴巴集团淘宝大学和新加坡南洋理工学院旗下新加坡零售管理学院合作，为新加坡企业带来一系列攸关电子商务实际操作与技能栽培课程，协助企业拓展核心能力并成功运用电子商务拓展营销与业务。 大数据的运用趋势已转化了企业经营的模式。精准的运用大数据分析已是企业超越竞争对手的关键因素。管理层提升班将帮助电商经营者避开盲目店铺操盘行为。赋能经理人管理团队运营，推广，视觉营销和做跨境物流规划和运作，让网店销售迅速增长。带领电商管理者转化与激活数据分析区块，实践有效的运营网店与跨境电商管理。学员将会学习如何运用内容营销策略与设计推广战略突破电商业绩，掌握店铺运营的数据化管理技。 Programme will be conducted in English or Mandarin. 课程将由淘宝大学认证讲师以中文授课! The programme covers the following: Manage Holistic Digital Commerce • Plan, implement and execute holistic e-business • Assess e-commerce operational functions and processes • Formulate product categories in alignment to digital marketing • Perform strategic product selection and placements • Evaluate Search Engine Marketing, Pay-Per-Click, Cost-Per-Mille to design and develop effective marketing strategy • Develop social sales programmes to drive quality traffic for optimal conversion Manage Digital Marketing and Store Performance • Develop marketing activities in relation to the mechanism of e-marketplace • Create store designs based on insights into customers’ navigation behaviour for store front, product page and promotion landing page • Employ imagery and content strategy to improve conversion rate • Use search optimisation techniques to improve product sales • Plan mobile responsive designs • Optimise data analysis for homepage • Develop customer engagement strategy to boost repeat purchases • Create social bloggers, connect with store fans, devise social content strategy to heighten buzz and activities Manage Cross Border Supply Chain • Appraise the concept of cross border e-commerce • Evaluate cross-border e-commerce model and developmental process • Identify the growth drivers of cross-border e-commerce • Develop cross-border e-commerce supply chain • Manage cross-border logistics • Understand e-World Trade Platform initiatives 课程包含： 管理全景电子商务 - 掌握店铺运营的数据化管理技 • 掌握店铺运营的数据化管理技 • 运营规划：年度与月度计划制定，店铺运营方案规划和拆解 • 展现流量优化类目属性 • 品类全年数据图与子品类属性分布图 • 点击率优化策略 ，钻展 • 转化率优化 : 静默下单转化，询单转化，关联转化 推广营销与店铺运营 • 掌握销售活动玩法 • 通过店铺视觉管理提升销售转化率 • 点击率优化：美工绩效设置，内容设计 • 通过搜索技术进行产品推广的方法 • 无线首页策划 • 首页的数据优化 • 提升客户回购率战略 • 掌握销售活动的玩法：选择适合的活动， 竞品分析，活动策划，活动选品，流量规划 跨境电商 • 跨境电子商务发展概述 • 跨境电商政策 • 跨境电商逆势增长，跨境电商零售的新增长，四大增长动力 • 拓展跨境电商供应链 • 了解与管理跨境经营模式 • eWTP倡议 |
Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
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Singaporean / Singapore Permanent Resident
S$1,829.70 |
Singaporean 40 years & above, OR
Singaporean / SPR sponsored by SMEs* S$689.70 |
Others
S$6,099.00 |
