Increase Business Revenue through
​Search Engine Optimisation 
Learn the fundamentals of Search Engine Optimsation and increase footfall to your retail stores, or the traffic to your website.
Next Intake: 16 Oct 
The rise of digital mediums and innovation in technology have changed the way consumers behave, and thus influencing their purchase decisions. Ecommerce platforms, such as e-marketplaces, have also transformed with the increased competition. In this changing landscape, how can businesses leverage the digital mediums to stay competitive and relevant to market needs?

This masterclass is designed to equip individuals with the skills and industry insights to make savvier business decisions when embarking on digital campaigns. 

With a good understanding of online marketing demands, it will enable participants to determine the right digital mediums. Participants will also learn to develop content that can influence online customers purchase decisions, apply effective measurements of digital campaigns and formulate actionable review plans.

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Participants are required to bring a laptop for hands-on practice.​
  • Acquire the fundamental knowledge to analyse and devise digital strategies that aid in  business decision making
  • Understand how digital users acquire and consume information to make online purchase  decisions
  • Learn how to structure web communications for digital content to stand out in a crowded  marketplace
  • Understand the technical workings of SEO and apply them to businesses
  • Formulate digital campaigns with measurable outcomes

This is an introductory program that is suitable for
  • Acquiring an overview of existing industry practices in digital marketing and SEO
  • Looking to understand the change in consumer behaviour to adapt their business marketing plans
  • Seeking clear direction to drive breakthrough marketing campaigns

Trainer Profile

Jayden Ooi
Founder and CEO, 33 Digital Group
​
Jayden has, in a compact 4-year period, built a reputation of engineering cost effective and  sustainable solutions for companies, at a practical pace, in realistic stages. EzyBBQ successfully  grew its sales 10 times over 24 months, and Shingawa Eye Centre, W Eye Clinic, Acuvue and  Essilor Singapore respectively experiencing quick turnaround results are all but proof of Jayden’s  excellent stewardship in digital strategy. A champion of thought leadership, Jayden’s entrepreneurial  capabilities have been recognised through grants and awards won at national and global tech  competitions.

He is the founding owner of a few start-ups and regular speaker at the Google (HQ) Business Group. Jayden’s background and experience places him in good standing to best understand the uphill task business owners and key decision makers face in a highly competitive retail environment.
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Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
Singaporean / Singapore Permanent Resident
$240.75
​Enjoy 70% funding
Singaporean 40 years & above 
Singaporean / SPR sponsored by SMEs*
$90.75
​Enjoy 90% funding
Others


​​$802.50

*Reimbursement of S$150 under ​ETSS / SkillsFuture Mid-Career Enhanced Subsidy.
All fees include prevailing GST.
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11 Eunos Road 8
Lifelong Learning Institute
#08-02/03/04
S408601
Call us: (65) 6222 7477
Email us: courses@sirs.edu.sg