Increase Business Revenue through
​Search Engine Optimisation 
Learn the fundamentals of Search Engine Optimsation and increase footfall to your retail stores, or the traffic to your website.
SkillsFuture Credit Course Reference: TGS-2020501398

Next Intake: Register Here for more information
The rise of digital mediums and innovation in technology have changed the way consumers behave, and thus influencing their purchase decisions. Ecommerce platforms, such as e-marketplaces, have also transformed with the increased competition. In this changing landscape, how can businesses leverage the digital mediums to stay competitive and relevant to market needs?

This masterclass is designed to equip individuals with the skills and industry insights to make savvier business decisions when embarking on digital campaigns. 

With a good understanding of online marketing demands, it will enable participants to determine the right digital mediums. Participants will also learn to develop content that can influence online customers purchase decisions, apply effective measurements of digital campaigns and formulate actionable review plans.
Participants are required to bring a laptop for hands-on practice.​
  • Acquire the fundamental knowledge to analyse and devise digital strategies that aid in  business decision making
  • Understand how digital users acquire and consume information to make online purchase  decisions
  • Learn how to structure web communications for digital content to stand out in a crowded  marketplace
  • Understand the technical workings of SEO and apply them to businesses
  • Formulate digital campaigns with measurable outcomes

This is an introductory program that is suitable for
  • Acquiring an overview of existing industry practices in digital marketing and SEO
  • Looking to understand the change in consumer behaviour to adapt their business marketing plans
  • Seeking clear direction to drive breakthrough marketing campaigns

Trainer Profile

Jayden Ooi
Entrepreneur, Digital Strategist
​
Jayden has built a reputation of engineering cost effective and  sustainable solutions for companies, at a practical pace, in realistic stages. EzyBBQ successfully grew its sales 10 times over 24 months, and Shingawa Eye Centre, W Eye Clinic, Acuvue and  Essilor Singapore respectively experiencing quick turnaround results are all but proof of Jayden’s  excellent stewardship in digital strategy. A champion of thought leadership, Jayden’s entrepreneurial  capabilities have been recognised through grants and awards won at national and global tech  competitions.

He is the founding owner of a few start-ups and regular speaker at the Google (HQ) Business Group. Jayden’s background and experience places him in good standing to best understand the uphill task business owners and key decision makers face in a highly competitive retail environment.
​

Programme Fee
​Fees reflected are after subsidy and includes prevailing GST. ​​

Singaporean / Singapore Permanent Resident
​Enjoy 70% funding
$240.75
Singaporean
​40 years & above 
​Enjoy 90% funding
$90.75
Singaporean
​/ SPR sponsored by SMEs*
$90.75
*Fee is under Enhanced Training Support (ETSS) for SMEs.
Absentee Payroll: 80% of basic hourly salary, capped at $7.50 per trainee-hour
Others
​​$802.50

Additional Funding Support for Self-Sponsored
This course is eligible for the funding stated below. 
Please click on the links of the funding to check if you are eligible. ​​​

  • SkillsFuture Credit consists of credits which Singapore Citizens (SCs) can use to pay for out-of-pocket course fees for attending  courses. The credits can be used on top of existing course fee subsidies provided by the Government.​
  • NTUC UTAP for existing NTUC members can enjoy 50% of unfunded course fee support for up to $250 per year. ​​
  • Workfare Skills Support (WSS) Scheme for WSS recipient (available from 1 July 2020)

    Send me the brochure today!
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