• About Us
    • About SIRS Digital Commerce
  • Digital Professional Courses
    • Alibaba Business School >
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      • Activhealth (S) Pte Ltd
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SIRS Digital Commerce
  • About Us
    • About SIRS Digital Commerce
  • Digital Professional Courses
    • Alibaba Business School >
      • Alibaba Global Course series
      • Alibaba Content Marketing Programme
      • Managerial Elite Programme
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • Entrepreneur Startup Programme
    • Masterclass & Workshop >
      • Digital Marketing >
        • SkillsFuture Work-Learn Bootcamp in Digital Marketing and Branding
        • Growing Your Brand With WeChat Marketing
        • Google Analytics (GA) for eCommerce with GAIQ Certification
        • Google Shopping with AdWords Certified Professional Course
        • Increase Business Revenue through Search Engine Optimisation (SEO)
        • Digital Strategy & Search Engine Optimisation (SEO)
        • Digital Commerce Visual
      • Category Management: The Key to Business Growth
      • Differentiate & Drive Growth with Experience Innovation
      • New Mindset for Marvellous Experience through brixPLAY
      • Create Value to Drive Fantabulous Outcome through brixPLAY
      • eCommerce Operations >
        • eCommerce Fast Track
        • Building Your Digital Business On Alibaba.com
      • Omni Commerce Retail
      • Vote for the next Masterclass
    • Become An Entrepreneur >
      • Set up an Online Business
      • For 99%SME Sellers
      • For Amazon Sellers
      • For Carousell Sellers
      • For eBay Sellers
      • For Lazada Sellers
      • For Qoo10 Sellers
      • For Shopee Sellers
      • Alibaba Business School- SIRS Entrepreneur Startup
    • Study Trip >
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • WeChat Digital Immersion Programme
    • SkillsFuture Series >
      • Basics in Content Generation
      • Engage Customers through Social Media
      • Fundamentals to Starting an Online Business
      • Introduction to Digital Marketing
      • Introduction to Data Analytics
      • Personal Online Branding
      • Tapping into the Power of Instagram for Selling
      • Thrive in Digital Disruption – Learn, Unlearn and Relearn
    • SkillsFuture for Digital Workplace
    • Professional Conversion Programme >
      • New Media Professional
      • Digital Professional
      • Retail Professional
    • Joint Certifications >
      • Certified Digital & Productivity Consultant (CDPC)
  • Funding & Advisory
    • Funding for Individuals >
      • SkillsFuture Credit
      • SkillsFuture Mid-Career Enhanced Subsidy
    • Funding for Companies >
      • Singtel 99% SME
      • Enhanced Training Support for SMEs
      • Workfare Training Support Scheme
      • Absentee Payroll
      • Digital Professional >
        • Be A Digital Professional
        • Hire A Digital Professional
  • News and Events
    • Media Room
    • Outreach and networking events >
      • Course Previews
    • Course calendar
  • Success & Blog
    • Success Stories >
      • Activhealth (S) Pte Ltd
      • BEST Denki (S) Pte Ltd
      • Fullhouse Home Furnishing
      • Mighty Velo
    • Blog
  • Contact Us
Increase Business Revenue through
​Search Engine Optimisation 

Learn the fundamentals of Search Engine Optimsation and increase footfall to your retail stores, or the traffic to your website.
Register Now
Next Intake: 16 Oct 
The rise of digital mediums and innovation in technology have changed the way consumers behave, and thus influencing their purchase decisions. Ecommerce platforms, such as e-marketplaces, have also transformed with the increased competition. In this changing landscape, how can businesses leverage the digital mediums to stay competitive and relevant to market needs?

This masterclass is designed to equip individuals with the skills and industry insights to make savvier business decisions when embarking on digital campaigns. 

With a good understanding of online marketing demands, it will enable participants to determine the right digital mediums. Participants will also learn to develop content that can influence online customers purchase decisions, apply effective measurements of digital campaigns and formulate actionable review plans.

    Send me the brochure today!

Submit
Participants are required to bring a laptop for hands-on practice.​
  • Acquire the fundamental knowledge to analyse and devise digital strategies that aid in  business decision making
  • Understand how digital users acquire and consume information to make online purchase  decisions
  • Learn how to structure web communications for digital content to stand out in a crowded  marketplace
  • Understand the technical workings of SEO and apply them to businesses
  • Formulate digital campaigns with measurable outcomes

This is an introductory program that is suitable for
  • Acquiring an overview of existing industry practices in digital marketing and SEO
  • Looking to understand the change in consumer behaviour to adapt their business marketing plans
  • Seeking clear direction to drive breakthrough marketing campaigns
Register Now

Trainer Profile

Picture
Jayden Ooi
Founder and CEO, 33 Digital Group
​

Jayden has, in a compact 4-year period, built a reputation of engineering cost effective and  sustainable solutions for companies, at a practical pace, in realistic stages. EzyBBQ successfully  grew its sales 10 times over 24 months, and Shingawa Eye Centre, W Eye Clinic, Acuvue and  Essilor Singapore respectively experiencing quick turnaround results are all but proof of Jayden’s  excellent stewardship in digital strategy. A champion of thought leadership, Jayden’s entrepreneurial  capabilities have been recognised through grants and awards won at national and global tech  competitions.

He is the founding owner of a few start-ups and regular speaker at the Google (HQ) Business Group. Jayden’s background and experience places him in good standing to best understand the uphill task business owners and key decision makers face in a highly competitive retail environment.
​

Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.

Singaporean / Singapore Permanent Resident
$240.75
​Enjoy 70% funding
Singaporean 40 years & above 
Singaporean / SPR sponsored by SMEs*
$90.75
​Enjoy 90% funding
Others


​​$802.50

*Reimbursement of S$150 under ​ETSS / SkillsFuture Mid-Career Enhanced Subsidy.
All fees include prevailing GST.

Register Here
​About
Who We Are

​
Digital Professional Courses
Alibaba Business School
Masterclasses and Workshops
Entrepreneur Series
Study Trips
SkillsFuture Digital Workplace
SkillsFuture Series
​Certified Digital Productivity Consultant
Retail Professional Courses
Funding & Advisory
For individuals
For companies

News and Events
Event Calendar
Course Calendar
Industry Practitioner Seminar

Blog
Success Stories
Blog
11 Eunos Road 8
Lifelong Learning Institute
#08-02/03/04
S408601
Call us: (65) 6222 7477
Email us: courses@sirs.edu.sg
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  • About Us
    • About SIRS Digital Commerce
  • Digital Professional Courses
    • Alibaba Business School >
      • Alibaba Global Course series
      • Alibaba Content Marketing Programme
      • Managerial Elite Programme
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • Entrepreneur Startup Programme
    • Masterclass & Workshop >
      • Digital Marketing >
        • SkillsFuture Work-Learn Bootcamp in Digital Marketing and Branding
        • Growing Your Brand With WeChat Marketing
        • Google Analytics (GA) for eCommerce with GAIQ Certification
        • Google Shopping with AdWords Certified Professional Course
        • Increase Business Revenue through Search Engine Optimisation (SEO)
        • Digital Strategy & Search Engine Optimisation (SEO)
        • Digital Commerce Visual
      • Category Management: The Key to Business Growth
      • Differentiate & Drive Growth with Experience Innovation
      • New Mindset for Marvellous Experience through brixPLAY
      • Create Value to Drive Fantabulous Outcome through brixPLAY
      • eCommerce Operations >
        • eCommerce Fast Track
        • Building Your Digital Business On Alibaba.com
      • Omni Commerce Retail
      • Vote for the next Masterclass
    • Become An Entrepreneur >
      • Set up an Online Business
      • For 99%SME Sellers
      • For Amazon Sellers
      • For Carousell Sellers
      • For eBay Sellers
      • For Lazada Sellers
      • For Qoo10 Sellers
      • For Shopee Sellers
      • Alibaba Business School- SIRS Entrepreneur Startup
    • Study Trip >
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • WeChat Digital Immersion Programme
    • SkillsFuture Series >
      • Basics in Content Generation
      • Engage Customers through Social Media
      • Fundamentals to Starting an Online Business
      • Introduction to Digital Marketing
      • Introduction to Data Analytics
      • Personal Online Branding
      • Tapping into the Power of Instagram for Selling
      • Thrive in Digital Disruption – Learn, Unlearn and Relearn
    • SkillsFuture for Digital Workplace
    • Professional Conversion Programme >
      • New Media Professional
      • Digital Professional
      • Retail Professional
    • Joint Certifications >
      • Certified Digital & Productivity Consultant (CDPC)
  • Funding & Advisory
    • Funding for Individuals >
      • SkillsFuture Credit
      • SkillsFuture Mid-Career Enhanced Subsidy
    • Funding for Companies >
      • Singtel 99% SME
      • Enhanced Training Support for SMEs
      • Workfare Training Support Scheme
      • Absentee Payroll
      • Digital Professional >
        • Be A Digital Professional
        • Hire A Digital Professional
  • News and Events
    • Media Room
    • Outreach and networking events >
      • Course Previews
    • Course calendar
  • Success & Blog
    • Success Stories >
      • Activhealth (S) Pte Ltd
      • BEST Denki (S) Pte Ltd
      • Fullhouse Home Furnishing
      • Mighty Velo
    • Blog
  • Contact Us