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SIRS Digital Commerce
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    • Alibaba Business School >
      • Alibaba Content Marketing Programme
      • Managerial Elite Programme
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • Entrepreneur Startup Programme
    • Masterclass & Workshop >
      • Digital Marketing >
        • Increase Business Revenue through Search Engine Optimisation (SEO)
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        • Level Up Customer Engagement Through Live Streaming
        • SkillsFuture Work-Study Certificate Bootcamp in Digital Marketing and Branding
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        • Growing Your Brand With WeChat Marketing
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        • Omni Commerce Retail
        • Digital Strategy & Search Engine Optimisation (SEO)
        • Google Shopping with AdWords Certified Professional Course
      • Empower Your Business with Social Commerce & Digital Payment
      • Category Management: The Key to Business Growth
      • Vote for the next Masterclass
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      • Best Practices of E-commerce Transactions ESG TR 76
      • Set up an Online Business
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      • For 99%SME Sellers
      • For Amazon Sellers
      • For eBay Sellers
      • For Lazada Sellers
      • For Qoo10 Sellers
      • For Shopee Sellers
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Google Shopping with AdWords Professional Certification Course
Grow your e-commerce traffic and conversion rates with Google Shopping and Google AdWords.
Register Now

Google Shopping with AdWords
Next Intake: Register Here for more information

Advertising in Google enables you to expand our online presence. According to StatCounter Global Stats in Jun 2018 report, Google holds almost 90% of search engine market share. Google Shopping, together with the use of AdWords, enables potential customers to see your product image, title, price, store name, and more. These ads give users a strong sense of the product you are selling before they click the ad, which gives you more qualified leads. Many businesses experience significantly higher clickthrough rates (CTR) with Shopping ads compared to text ads.

Understanding Google AdWords and setting up best practices for Google Shopping Campaigns are important in digital marketing. The course aims to help online retailers to reap the benefits of Google Shopping through managing search, display, video and shopping campaigns.

This programme covers the following:
•  Introduction to Search fundamentals
• Understanding Singapore e-commerce system
• Introduction to Google Merchant Centre
• Learn what Data Feed is and how to optimise it
• Understand Shopping Campaigns and the various options
• Measuring & Optimizing AdWords Campaigns
• Fundamentals & Google Shopping Review: Google AdWords Fundamentals & Shopping Advertising Exam

Speaker Profile

Ivan Wong
​Ivan has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation and Digital Analytics from both client side and within the agency environment. Well-versed in both the technical and business aspects of digital marketing, he is one of the few Google-appointed regional trainers who trains the official Google AdWords, Analytics, and Mobile Advertising courses. In addition, he is a sought-after trainer, providing training and consultancy for leading marketing agencies including Google Mobile Labs, IE Singapore, The Knowledge Engineers, General Assembly, Econsultancy and ClickAcademy Asia. He was formerly the SEO/Analytics Director with GroupM Asia-Pacific. Prior to that, he was the Director of eCommerce at Far East Hospitality, Singapore’s largest operator of hotels and serviced residences. He has also held management positions at DGM Asia, Hewlett-Packard Asia, and Magnus Management Consultants.

Programme Fee
​Fees reflected are after subsidy and includes prevailing GST. ​​​

Singaporean
​ / Singapore Permanent Resident
​Enjoy 70% funding
$513.60
Singaporean
40 years & above
​Enjoy 90% funding
$193.60*
Singaporean / SPR sponsored by SMEs*
​
$193.60*
*Fee is under Enhanced Training Support (ETSS) for SMEs.
Absentee Payroll: 80% of basic hourly salary, capped at $7.50 per trainee-hour
Others

​​$1,712.00

Additional Funding Support for Self-Sponsored
This course is eligible for the funding stated below. 
Please click on the links of the funding to check if you are eligible. 
​
  • ​SkillsFuture Credit consists of credits which Singapore Citizens (SCs) can use to pay for out-of-pocket course fees for attending  courses. The credits can be used on top of existing course fee subsidies provided by the Government.​
  • Workfare Skills Support (WSS) Scheme for WSS recipient (available from 1 July 2020) ​
ReGISTER HERE!

    Send me the Google Shopping with AdWords Certified Professional Course brochure today!

Submit
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11 Eunos Road 8
Lifelong Learning Institute
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S408601
Call us: (65) 6222 7477
Email us: courses@sirs.edu.sg
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  • About Us
  • Digital Professional Courses
    • Alibaba Business School >
      • Alibaba Content Marketing Programme
      • Managerial Elite Programme
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • Entrepreneur Startup Programme
    • Masterclass & Workshop >
      • Digital Marketing >
        • Increase Business Revenue through Search Engine Optimisation (SEO)
        • WSQ Search Engine Optimization SEO
        • WSQ Search Engine Marketing SEM
        • WSQ Social Media Marketing
        • Level Up Customer Engagement Through Live Streaming
        • SkillsFuture Work-Study Certificate Bootcamp in Digital Marketing and Branding
        • Google Analytics (GA) for eCommerce with GAIQ Certification
        • Growing Your Brand With WeChat Marketing
        • Digital Commerce Visual
        • Omni Commerce Retail
        • Digital Strategy & Search Engine Optimisation (SEO)
        • Google Shopping with AdWords Certified Professional Course
      • Empower Your Business with Social Commerce & Digital Payment
      • Category Management: The Key to Business Growth
      • Vote for the next Masterclass
    • Become An Entrepreneur >
      • Best Practices of E-commerce Transactions ESG TR 76
      • Set up an Online Business
      • SCash NETS
      • For 99%SME Sellers
      • For Amazon Sellers
      • For eBay Sellers
      • For Lazada Sellers
      • For Qoo10 Sellers
      • For Shopee Sellers
      • Alibaba Business School- SIRS Entrepreneur Startup
    • SkillsFuture Series >
      • Basics in Content Generation
      • Engage Customers through Social Media
      • Fundamentals to Starting an Online Business
      • Introduction to Digital Marketing
      • Introduction to Data Analytics
      • Personal Online Branding
      • Tapping into the Power of Instagram for Selling
      • Thrive in Digital Disruption – Learn, Unlearn and Relearn
    • Study Trip >
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • WeChat Digital Immersion Programme
    • SkillsFuture for Digital Workplace
    • Professional Conversion Programme >
      • New Media Professional
      • Digital Professional
      • Retail Professional
    • Joint Certifications >
      • Certified Digital & Productivity Consultant (CDPC) Interim
      • Professional Certificate in Digital Retail Entertainment
    • SGUnited Skills (SGUS) Programme >
      • Manage Retail & Enterprise in the Digital Age
      • Digital & Leadership Skills to Excel in the Future of Retail & Business
    • Digital Mentorship Programme (DMP) >
      • Jumpstart Your Online Business
      • Boost Your Business with Social Commerce
  • Funding & Advisory
  • News and Events
    • Course Previews
  • Success & Blog
    • Success Stories >
      • Activhealth (S) Pte Ltd
      • BEST Denki (S) Pte Ltd
      • Fullhouse Home Furnishing
      • Mighty Velo
    • Blog
  • Contact Us