Google Analytics (GA) for E-Commerce with
21 - 22 Feb
Following the rapid developments in e-commerce, it is increasingly crucial to understand the measurement framework that can help you better understand and achieve the effectiveness of your digital strategy. Data analytics has, therefore, become an important component which gives you the ability to track and optimise marketing campaigns by providing deep insights into multi-channel funnels and conversion attribution. The core analysis techniques are imperative in driving growth and success of digital business for retailers.
This programme will cover the fundamentals of advanced certification topics in digital analytics, introduce key channels, concepts, metrics and determine how and where your business fits in the digital world.
The programme covers the following:
Ivan has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation and Digital Analytics from both client side and within the agency environment. Well-versed in both the technical and business aspects of digital marketing, he is one of the few Google-appointed regional trainers who trains the official Google AdWords, Analytics, and Mobile Advertising courses. In addition, he is a sought-after trainer, providing training and consultancy for leading marketing agencies including Google Mobile Labs, IE Singapore, The Knowledge Engineers, General Assembly, Econsultancy and ClickAcademy Asia. He was formerly the SEO/Analytics Director with GroupM Asia-Pacific. Prior to that, he was the Director of eCommerce at Far East Hospitality, Singapore’s largest operator of hotels and serviced residences. He has also held management positions at DGM Asia, Hewlett-Packard Asia, and Magnus Management Consultants.
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
Singaporean / Singapore Permanent Resident
Singaporean 40 years & above, OR
Singaporean / SPR sponsored by SMEs*