Alibaba Business School - SIRS
Entrepreneur Startup Programme
阿里巴巴商学院与新加坡零售管理学院
互联网商业创业班 - 电商创业班
October 2018 Intake: 26 Nov - 1 Dec 2018
Open Your Horizons. Apply Proven E-Commerce Strategies.
打开脑洞，学习套路应用在任何平台 SIRS collaborates with Alibaba Business School, the training platform of Alibaba Group focusing on global talent development. The comprehensive and systematic training solutions meet a full spectrum of learning needs from government groups, entrepreneurs, SMEs, startups, e-commerce practitioners and students.
The Entrepreneur Startup programme is designed for enterprising business start-ups and individuals seeking to launch an online store as an individual or enterprise. Through this course, participants will gain insight into Taobao Global and relevant e-marketplace industries to understand the fundamentals of e-commerce and to effectively manage and operate an online store at the same time. 阿里巴巴商学院和新加坡南洋理工学院旗下零售管理学院合作，为新加坡企业带来一系列攸关电子商务实际操作与技能栽培课程，协助企业拓展核心能力并成功运用电子商务拓展营销与业务。 随着互联网及电商的高速发展，电商专业人才短缺已成为行业核心痛点问题。电商创业班着重于培养电商理念、网上开店实操技能为主。力争使学员能够全面掌握开店所需知的跨境物流、跨境支付、店铺基础运营、免费推广、图片获取、页面制作、平台规则、客户工具、交易流程、售前服务等内容。 Programme will be conducted in Mandarin. 课程将由淘宝大学认证讲师以中文授课! The programme covers the following: Start an Online Business • Differentiate online store models • Understand online store requirements and processes • Determine the roles and responsibilities of running an online store • Understand terms used in online stores and basics of store design • Comply with registration policies and procedures • Use keywords description of products for search optimisation • Understand e-marketplace finance processes • Understand store categories, relevance and impact • Understand the daily operations of an online store • Understand e-commerce logistics Visual and Creative Skills for Digital Marketing for Online Store • Design and develop online store in alignment with product page, category page and system management • Appreciate the importance of digital imaging and the use image-editing tools • Create product content and product launch methods Operate Store on E-Marketplace • Manage backroom operations • Manage platform policies, transactional processes and procedures • Employ customer service tools • Manage customer conflicts in accordance with e-marketplace policies & regulations 课程包含： 开启线上店铺 • 了解店铺模式 • 店铺开店的要求和流程 • 电商岗位介绍 • 店铺设计的常用名词和如何设计基本店铺的常识 • 掌握平台规则 • 产品基本信息编辑技巧 • 了解平台财务流程 • 产品属性确认，类目选择重要性 • 平台交易流程客服工具 • 了解电商物流 店铺设计与营销铺常识 • 掌握店铺首页、详情页制作技巧 • 图片获取与美化处理：摄影，格式规格结构 • 产品编辑与发布方法 网络商城平台店铺运营 • 店铺后台操作方法 • 平台交易流程与规则 • 客服工具的使用 • 平台纠纷处理及评价维护 |
Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
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Singaporean / Singapore Permanent Resident
S$2,407.50 |
Singaporean 40 years & above, OR
Singaporean / SPR sponsored by SMEs* S$907.50 |
Workfare Training Support (WTS) recipient
S$532.50 |
Others
S$8,025.00 |
