eCommerce Fast Track 
​Next Intake: 15 - 17 August 2018
Digital transformation has empowered consumers more than ever before and businesses that adopt eCommerce will gain competitive advantage. To be successful in eCommerce, businesses need to understand how the digital ecosystem functions and the different sales & marketing elements that come together to drive the business. To ease the lengthy and oftentimes painful process, this eCommerce Fastrack programme is designed to help businesses gain acute insight into eCommerce and achieve rapid traction in the digital commerce route. 

This programme is designed for participants to:
• Understand the components of a profitable eCommerce business
• Gain a holistic overview on how to research & tap on existing marketplace demand to identify products to sell locally, regionally and globally
• Get actionable advice on picking the right tools for product data and inventory management across multiple channels and marketplaces
• Use the right tools for “eCommerce technology stack”
• Onboard eCommerce, optimize product listings and drive sales on eMarketplaces
• Gain hands-on practice in selling more through integrated Social Media campaigns, email promotions and cross-selling
• Craft high-converting product descriptions, product sales videos, homepage content, FAQ pages and more
• Understand agency secrets to formulate, launch and scale search marketing campaigns to generate profitable eCommerce sales
• Set up a 360 measurement framework to measure and improve performance across website, operations and marketing channels
• Secure eCommerce site & payment gateway against threats and fraud​   

Speaker Profile

Clarence Chew
Partner, Queen Consulting Group

Clarence Chew is currently a Partner at Queen Consulting Group. He has significant experience in market entry, technology and business growth. Clarence’s career highlights include the successful and profitable market entry of billion-dollar sporting brand Decathlon S.A. into Southeast Asia using modern technology and strategies, as well as consulting for a range of Small-Medium Enterprises. He is also on the task force of the Singapore Retailers Association and works closely with a number of Singapore government agencies (Enterprise Singapore, Economic Development Board, and Workforce Singapore) to provide resources for private businesses to grow. His experience in Change Management has been extensive; having led the Digital Transformation of Decathlon for 4 years and is currently consulting for a number of local companies to execute change, such as Mothercare Singapore, Hong Kong and Malaysia.

Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
Singaporean / Singapore Permanent Resident
$513.60
​Enjoy 70% funding
Singaporean 40 years & above 
Singaporean / SPR sponsored by SMEs*
$193.60
​Enjoy 90% funding
Others
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​$1,712.00

*Fee is after reimbursement of S$320 under Enhanced Training Support for SMEs.
All fees include prevailing GST.

Send me Developing Social Media Advocacy Brochure today!

Brochure includes detailed course outline.