Digital Strategy & The 101 of Search Engine Optimisation (SEO)

​Next Online Class Intake*
SkillsFuture Credit Course Reference: TGS-2020501149
20 May 2021 (Thu)
1 day. 9am - 6pm ​
Business decision makers will learn how to apply simple digital frameworks, analyse digital campaign successes, formulate an actionable, forward-focus review, perform simple budgeting for digital strategies, project potential marketing ROI from digital campaigns as well as drive sales and boost business through SEO execution. This class covers successful case studies in Singapore and is extremely hands-on.

Participants are required to have a Gmail account, bring a laptop and have Google Chrome (Safari on Mac) browser installed for constant practice.​

The programme covers the following:
  • Introduction to today’s digital space
  • Understand social media, search engine, email marketing and e-Commerce platforms
  • Fundamental digital strategy
  • Select the right digital channel, craft a simple  digital framework, understand how digital ROI is derived, plan a budget and project returns
  • Introduction to SEO
  • Determine this channel for growth, understand all necessary aspects of optimisation/ backlinking strategy and know 101 of hiring/ working with SEO vendors
  • Evaluating digital campaigns & key metrics
  • Create a simple framework to evaluate campaign success or failure and understand key metrics from Google Analytics and Google Webmaster  tools

Speaker Profile

Jayden Ooi
Entrepreneur, Digital Strategist
Jayden has built a reputation of engineering cost effective and  sustainable solutions for companies, at a practical pace, in realistic stages. EzyBBQ successfully  grew its sales 10 times over 24 months, and Shingawa Eye Centre, W Eye Clinic, Acuvue and  Essilor Singapore respectively experiencing quick turnaround results are all but proof of Jayden’s  excellent stewardship in digital strategy. A champion of thought leadership, Jayden’s entrepreneurial  capabilities have been recognised through grants and awards won at national and global tech  competitions.

He is the founding owner of a few start-ups and regular speaker at the Google (HQ) Business Group. Jayden’s background and experience places him in good standing to best understand the uphill task business owners and key decision makers face in a highly competitive retail environment.

Programme Fee
​Fees reflected are after subsidy and includes prevailing GST. ​

Singaporean 
​/ Singapore Permanent Resident
​​​Enjoy 70% funding​
$240.75
Singaporean
40 years & above
​Enjoy 90% funding
$90.75
​
Singaporean 
​/ SPR sponsored by SMEs*
​$90.75
*Fee is under Enhanced Training Support (ETSS) for SMEs.
Absentee Payroll: 80% of basic hourly salary, capped at $7.50 per trainee-hour
Others
​
$802.50

Additional Funding Support for Self-Sponsored
​Self-sponsored individuals may use the following additional funding support to pay for their unfunded course fee. 
This course is eligible for the funding stated below. 
Please click on the links of the funding to check if you are eligible. ​​

  • ​SkillsFuture Credit  consists of credits which Singapore Citizens (SCs) can use to pay for out-of-pocket course fees for attending  courses. The credits can be used on top of existing course fee subsidies provided by the Government.​
  • Workfare Skills Support (WSS) Scheme for WSS recipient (available from 1 July 2020) ​
  • NTUC UTAP for existing NTUC members can enjoy 50% of unfunded course fee support for up to $250 per year. 
  • NTUC Training Fund (SEPs) for eligible Self-Employed Persons can receive SEP Enhanced Training Allowance of $10/per hr and
    > an additional $1.00/per hr for NTUC member who joined before or on 1 Mar 2020.
    > $0.50/per hr for NTUC member who joined after 1 Mar 2020.

Send me Digital Strategy & The 101 of Search Engine Optimisation (SEO) Brochure today!

Brochure includes detailed course outline.