SGUS Programme in
Digital & Leadership Skills to Excel in the Future of Retail & Business

Next Intakes: 7 Dec 2020 and 9 Dec 2020
The digital age requires the agility of an organisation and its people to accommodate continuous change. It is about careful planning and putting in place initiatives targeting transformational results to bring about benefits of digital transformation, instead of merely adopting systems for optimization. In this pathway, participants will learn to evaluate the landscape and develop strategies to bring about digital transformation for the business. It is imperative also for leaders to understand the changing social dynamics and behaviours of the workplace in today’s digital age. A leader consistently leads others by supporting staff to grow through collaborating and fostering interdependence in pursuing goals that stretch their skills. The programmes will equip participants with future leadership skills, to cultivate positive team dynamics, establish clear roles and responsibilities, to achieve organisational goals. 
Topics Covered
  • Engage Customers through Social Media (7 hours)​
  • Fundamentals to Starting an Online Business (7 hours)
  • Introduction to Digital Marketing (7 hours)
  • Personal Online Branding (7 hours)
  • Tapping into the Power of Instagram for Selling (7 hours)
  • Thrive in Digital Disruption – Learn, Unlearn and Relearn (7 hours)
  • Social Media Marketing (24 hours)
  • Search Engine Optimization - SEO (24 hours)
  • Paid Search Engine Marketing (24 hours)
  • Content Management (24 hours)
  • Merchandise Performance Analysis (24 hours)
  • Web Design (24 hours)
  • Personal Effectiveness (24 hours)
  • Service Leadership (24 hours)
  • Service Excellence (24 hours)
  • Emerging Technology (18 hours)
  • Business Environment Analysis - Formulate Social Media Strategy  (24 hours)
  • Drive Productivity and Innovation (24 hours)
  • Set Up an Online Business (+ Project Work) (39 hours)
Target Participants
With at least 3 years senior managerial working experience in retail or Professional, Managers, Executives and Technicians (PMETs) position in non-retail sector
Admission Requirements
GCE 'O' level Credit (at least C6) in English and Mathematics or Workplace Literacy and Numeracy (WPLN) score: Level 7 for Reading, Listening and Numeracy
Course Schedule
To be confirmed – tentative schedule will be given upon programme run
Course Fee and Funding
$500 (inclusive of GST)

Contact us to discuss your needs

email
Public enquiries: courses@sirs.edu.sg

Corporate enquiries: upskill@sirs.edu.sg
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phone
(65) 6222 7477

address
11 Eunos Road 8, Lifelong Learning Institute #08-02/03/04 S408601