Data-Driven Sales Approach
Next run :
How customers shop is changing dramatically. It used to be a linear process – from awareness through consideration to purchase. Now, in a connected marketplace, it is much more complex, with multiple and overlapping touchpoints along the path to purchase.
Customers’ loyalties are shifting away from brands. Instead, they are seeking solutions at the ‘micro-moments’ where decisions are made along their purchase journeys. From now on, companies that stand out will be the ones that can provide these solutions – seamlessly and intuitively.
Upon completion, participants will gain deeper knowledge and practical application on:
• Appreciating why customer data is critically important in driving business results
• Understanding emerging data analytics trends
• Knowing the rise of proactive customer experience powered by IoT
• Understanding how to grow your business with upcoming digital trends
• Championing customer-centric data-driven approaches on customer insights & decision making
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
Singaporean / Singapore Permanent Resident
Enjoy 70% funding
Singaporean 40 years & above
Singaporean / SPR sponsored by SMEs*
Enjoy 90% funding