Combat Showrooming: Using Online Knowledge To Improve Sales In Store
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Consumers today are empowered through mobile devices and social media to proactively source for and evaluate products and services. They compare products & prices, follow trends and are active in social interactions. Many take on the role of brand advocates.
To remain relevant, staff need to be resourceful to leverage digital platforms with the aim of gaining product knowledge and have a sharper feel of the market needs and trends. This capability will equip them well to impress upon, as well as to deliver memorable service experience to their customers.
Staff will explore online platforms such as Instagram, Google and Facebook to gain product knowledge & follow market trend so as to enhance their customer service. This will also empower them to keep in sync with the vagaries of evolving consumer preferences to create value for the company.
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
Singaporean / Singapore Permanent Resident
Enjoy 70% funding
Singaporean 40 years & above
Singaporean / SPR sponsored by SMEs*
Enjoy 90% funding
* Reimbursement of $100 under ETSS / SkillsFuture Mid-Career Enhanced Subsidy.