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SIRS Digital Commerce
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Change Management in a Digitally Enabled World
Please send us an email for interest. We will notify you when the next class is available. 

The tectonic plates of business and technology are shifting. The speed of change that businesses face today is advancing in the blink of an eye. Today’s business norm is to optimise disruptive innovations powered by the digital revolution. The digitisation of retailing is driving a need for new approaches to business. 

Traditional change management approaches no longer apply to organisations seeking to undertake transformation and reinvention. Effective transformation in the digital era requires a fresh new change management approach – enabling accelerated transformation, corporate cultural shifts and motivating employees in speedy adoption of new methods, technology and processes. 

This masterclass is designed to help companies to create a new change management model. It will develop both vision and strategy of where the company is heading and the steps to get there. It will consolidate what is learned from the current change to enable company improve the change process in the future. This programme will anchor the change in the corporate culture through strategies, performance measurements, profitability improvements and customer satisfaction level.

The programme covers the following:
• Understand the new customers today and redefine your target customer segment/s
• Identify the new customer journey and non-linear purchasing pathways
• Understand the importance of identifying & optimising all customer touch points
• Develop an action plan to adapt job scopes around the customers

Speaker Profile

Picture
Clarence Chew
Partner, Queen Consulting Group

Clarence Chew is currently a Partner at Queen Consulting Group. He has significant experience in market entry, technology and business growth. Clarence’s career highlights include the successful and profitable market entry of billion-dollar sporting brand Decathlon S.A. into Southeast Asia using modern technology and strategies, as well as consulting for a range of Small-Medium Enterprises. He is also on the task force of the Singapore Retailers Association and works closely with a number of Singapore government agencies (Enterprise Singapore, Economic Development Board, and Workforce Singapore) to provide resources for private businesses to grow. His experience in Change Management has been extensive; having led the Digital Transformation of Decathlon for 4 years and is currently consulting for a number of local companies to execute change, such as Mothercare Singapore, Hong Kong and Malaysia.

Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.

Singaporean / Singapore Permanent Resident
$385.20
​Enjoy 70% funding
Singaporean 40 years & above 
Singaporean / SPR sponsored by SMEs*
$145.20
​Enjoy 90% funding
Others
​$1,284

*Reimbursement of $240 via SkillsConnect under Enhanced Training Support for SMEs.
​All fees include prevailing GST.

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  • About Us
  • Digital Professional Courses
    • Alibaba Business School >
      • Alibaba Content Marketing Programme
      • Managerial Elite Programme
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • Entrepreneur Startup Programme
    • Masterclass & Workshop >
      • Digital Marketing >
        • Digital Strategy & Search Engine Optimisation (SEO)
        • Increase Business Revenue through Search Engine Optimisation (SEO)
        • WSQ Search Engine Optimization SEO
        • WSQ Search Engine Marketing SEM
        • WSQ Social Media Marketing
        • Level Up Customer Engagement Through Live Streaming
        • SkillsFuture Work-Study Certificate Bootcamp in Digital Marketing and Branding
        • Google Analytics (GA) for eCommerce with GAIQ Certification
        • Growing Your Brand With WeChat Marketing
        • Digital Commerce Visual
        • Omni Commerce Retail
        • Google Shopping with AdWords Certified Professional Course
      • Empower Your Business with Social Commerce & Digital Payment
      • Category Management: The Key to Business Growth
      • Vote for the next Masterclass
    • Become An Entrepreneur >
      • Best Practices of E-commerce Transactions ESG TR 76
      • Set up an Online Business
      • SCash NETS
      • For 99%SME Sellers
      • For Amazon Sellers
      • For eBay Sellers
      • For Lazada Sellers
      • For Qoo10 Sellers
      • For Shopee Sellers
      • Alibaba Business School- SIRS Entrepreneur Startup
    • SkillsFuture Series >
      • Basics in Content Generation
      • Engage Customers through Social Media
      • Fundamentals to Starting an Online Business
      • Introduction to Digital Marketing
      • Introduction to Data Analytics
      • Personal Online Branding
      • Tapping into the Power of Instagram for Selling
      • Thrive in Digital Disruption – Learn, Unlearn and Relearn
    • Study Trip >
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • WeChat Digital Immersion Programme
    • SkillsFuture for Digital Workplace
    • Professional Conversion Programme >
      • New Media Professional
      • Digital Professional
      • Retail Professional
    • Joint Certifications >
      • Certified Digital & Productivity Consultant (CDPC) Interim
      • Professional Certificate in Digital Retail Entertainment
    • SGUnited Skills (SGUS) Programme >
      • Manage Retail & Enterprise in the Digital Age
      • Digital & Leadership Skills to Excel in the Future of Retail & Business
    • Digital Mentorship Programme (DMP) >
      • Jumpstart Your Online Business
      • Boost Your Business with Social Commerce
  • Funding & Advisory
  • News and Events
    • Course Previews
  • Success & Blog
    • Success Stories >
      • Activhealth (S) Pte Ltd
      • BEST Denki (S) Pte Ltd
      • Fullhouse Home Furnishing
      • Mighty Velo
    • Blog
  • Contact Us