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SIRS Digital Commerce
  • About Us
  • Digital Professional Courses
    • Alibaba Business School >
      • Alibaba Content Marketing Programme
      • Managerial Elite Programme
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • Entrepreneur Startup Programme
    • Masterclass & Workshop >
      • Digital Marketing >
        • Digital Strategy & Search Engine Optimisation (SEO)
        • Increase Business Revenue through Search Engine Optimisation (SEO)
        • WSQ Search Engine Optimization SEO
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        • Level Up Customer Engagement Through Live Streaming
        • SkillsFuture Work-Study Certificate Bootcamp in Digital Marketing and Branding
        • Google Analytics (GA) for eCommerce with GAIQ Certification
        • Growing Your Brand With WeChat Marketing
        • Digital Commerce Visual
        • Omni Commerce Retail
        • Google Shopping with AdWords Certified Professional Course
      • Empower Your Business with Social Commerce & Digital Payment
      • Category Management: The Key to Business Growth
      • Vote for the next Masterclass
    • Become An Entrepreneur >
      • Best Practices of E-commerce Transactions ESG TR 76
      • Set up an Online Business
      • SCash NETS
      • For 99%SME Sellers
      • For Amazon Sellers
      • For eBay Sellers
      • For Lazada Sellers
      • For Qoo10 Sellers
      • For Shopee Sellers
      • Alibaba Business School- SIRS Entrepreneur Startup
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      • Basics in Content Generation
      • Engage Customers through Social Media
      • Fundamentals to Starting an Online Business
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      • Thrive in Digital Disruption – Learn, Unlearn and Relearn
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      • Certified Digital & Productivity Consultant (CDPC) Interim
      • Professional Certificate in Digital Retail Entertainment
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      • Manage Retail & Enterprise in the Digital Age
      • Digital & Leadership Skills to Excel in the Future of Retail & Business
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      • Jumpstart Your Online Business
      • Boost Your Business with Social Commerce
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      • Activhealth (S) Pte Ltd
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Category Management: The Key to Business Growth
Learn the secrets to category management, and form win-win partnerships with retailers for business success
Register Now

Category Management: The Key to Business Growth

Next intake: Register Here for more information

Category management is a critical function to determine the success of an overall business strategy, and this is especially true in the rapidly transforming retail space. As more consumers move between offline and online platforms, category management helps facilitate consumer experience by optimising store layouts and increasing the appeal of visual display. With proper clustering and centralising management system in place, retailers can efficiently anticipate consumers’ needs, buy more effectively and save significant sums of money in procurement.

Discover how the 8-step category management process helps you to develop win-win partnerships and
build a sustainable business planning framework. Acquire practical techniques to understand consumers’ purchase decision process, learn to leverage data and assess performance, plan assortment, manage store layouts and displays, identify growth opportunities, develop effective strategies and tactics to maximise category sales and profitability.

The programme covers the following:
​
• Build effective joint business plans with retailers/suppliers to achieve win-win results.
• Use 8-step category management process to manage your business strategically.
• Gain better knowledge of consumers through category segmentation.
• Understand how to use available data to identify growth opportunities and drive continuous
improvement.
• Adopt effective space management techniques to drive traffic, sales and profitability.
• Learn to set strategies and tactics to optimise assortment, price, promotion and space for
offline and online channels.​

Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.

Singaporean / Singapore Permanent Resident
$385.20
​Enjoy 70% funding
Singaporean 40 years & above 
Singaporean / SPR sponsored by SMEs*
$145.20
​Enjoy 90% funding
Others
​$1,284.00

*Fee is after reimbursement of S$240 via SkillsConnect under Enhanced Training Support for SMEs.
All fees include prevailing GST.

Register Here
​About
Who We Are

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11 Eunos Road 8
Lifelong Learning Institute
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Call us: (65) 6222 7477
Email us: courses@sirs.edu.sg
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  • About Us
  • Digital Professional Courses
    • Alibaba Business School >
      • Alibaba Content Marketing Programme
      • Managerial Elite Programme
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • Entrepreneur Startup Programme
    • Masterclass & Workshop >
      • Digital Marketing >
        • Digital Strategy & Search Engine Optimisation (SEO)
        • Increase Business Revenue through Search Engine Optimisation (SEO)
        • WSQ Search Engine Optimization SEO
        • WSQ Search Engine Marketing SEM
        • WSQ Social Media Marketing
        • Level Up Customer Engagement Through Live Streaming
        • SkillsFuture Work-Study Certificate Bootcamp in Digital Marketing and Branding
        • Google Analytics (GA) for eCommerce with GAIQ Certification
        • Growing Your Brand With WeChat Marketing
        • Digital Commerce Visual
        • Omni Commerce Retail
        • Google Shopping with AdWords Certified Professional Course
      • Empower Your Business with Social Commerce & Digital Payment
      • Category Management: The Key to Business Growth
      • Vote for the next Masterclass
    • Become An Entrepreneur >
      • Best Practices of E-commerce Transactions ESG TR 76
      • Set up an Online Business
      • SCash NETS
      • For 99%SME Sellers
      • For Amazon Sellers
      • For eBay Sellers
      • For Lazada Sellers
      • For Qoo10 Sellers
      • For Shopee Sellers
      • Alibaba Business School- SIRS Entrepreneur Startup
    • SkillsFuture Series >
      • Basics in Content Generation
      • Engage Customers through Social Media
      • Fundamentals to Starting an Online Business
      • Introduction to Digital Marketing
      • Introduction to Data Analytics
      • Personal Online Branding
      • Tapping into the Power of Instagram for Selling
      • Thrive in Digital Disruption – Learn, Unlearn and Relearn
    • Study Trip >
      • Alibaba CEO Programme
      • Alibaba CEO Master Programme
      • WeChat Digital Immersion Programme
    • SkillsFuture for Digital Workplace
    • Professional Conversion Programme >
      • New Media Professional
      • Digital Professional
      • Retail Professional
    • Joint Certifications >
      • Certified Digital & Productivity Consultant (CDPC) Interim
      • Professional Certificate in Digital Retail Entertainment
    • SGUnited Skills (SGUS) Programme >
      • Manage Retail & Enterprise in the Digital Age
      • Digital & Leadership Skills to Excel in the Future of Retail & Business
    • Digital Mentorship Programme (DMP) >
      • Jumpstart Your Online Business
      • Boost Your Business with Social Commerce
  • Funding & Advisory
  • News and Events
    • Course Previews
  • Success & Blog
    • Success Stories >
      • Activhealth (S) Pte Ltd
      • BEST Denki (S) Pte Ltd
      • Fullhouse Home Furnishing
      • Mighty Velo
    • Blog
  • Contact Us