The Alibaba CEO Programme is a 6-day 5-night immersive study trip, organised in partnership with Alibaba. Held in Hangzhou, home to Alibaba, the recently concluded trip on 12 – 17 June 2019 saw 42 business owners and entrepreneurs experience the world of New Retail, while learning new tips and tricks in reinventing their businesses.
Over the course of the trip, participants gained valuable insights into the trend of New Retail, how it has impacted consumer behaviours, as well as the need for a shift in business mindsets and strategies. Participants also got to learn how technology has made businesses more consumer-oriented, and gained strategic knowledge in achieving sustainable growth and business success in a competitive market such as China.
At the end of the trip, participants received the highly-valued Alibaba University Graduate Certificate, jointly awarded by Alibaba Business School and SIRS.