Over the years, the growth of the Chinese economy has shown signs of cooling. Despite that, China is still adding an equivalent of "an Australia" to it's GDP each year. This not only indicates the growth of the middle-class population, but also the increasing affluence of this Chinese middle-class. Sales records are constantly being broken, with the recent 6/18 Mid-Year Shopping Festival even breaking the record set in last year's 11/11 Global Shopping Festival.
Here are five trends that are shaping the demand of Chinese consumers, and what it means for you as a foreign brand owner.
Our second Walking into Digital Transformation series was a great success! More than 50 business owners and marketers attended this seminar, finding out about The Journey of Brands by The Brand Fellows Director, Jingle Chen. The seminar covered topics ranging from the key elements to branding, to the importance of marketing in communicating a brand's beliefs and promises to its target audience.
Part of the importance of how branding can lead to the success of your business is in its marketing strategy. Increasingly, there is a need for a strong content marketing strategy for effective communication of the brand to its consumers.
Find out more about how you can strengthen your content marketing game with the Alibaba Content Marketing Programme, or sign up to our mailing list below to stay updated about upcoming events and programme from SIRS!
Think about the last time you bought a new product - was it a cosmetic product that you saw on an advertisement, or perhaps it was bubble tea from the first outlet of the hottest Taiwanese bubble tea chain. Whichever the product you have purchased, or service that you have utilised, you have subconsciously gone through the consumer journey.
What is the consumer journey?
In short, the consumer journey is the process that every consumer goes through from the discovery, to the consumption of a product or service, whether consciously or otherwise. With the advent of new communication and digital technology, consumer behaviour has also become more sophisticated, altering the consumer journey. This process has also forced businesses to become more consumer-centric; delighting the consumer has never been more important.
What this also means is that marketers need to update their marketing techniques through strategies such as content marketing in order to continually delight consumers, and for consumers to remain loyal to a brand.