Holistic Hands-on Content Marketing Techniques
内容为王 - 成为新时代的内容营销精英
2020 Intake: to be advised
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SIRS in partnership with Alibaba Business School, the official training arm of Alibaba Group, offers comprehensive and systematic training programmes to meet a full spectrum of learning needs of government groups, entrepreneurs, SMEs, startups, e-commerce practitioners and students.
The Content Marketing programme is designed for participants to learn the most efficient way to relate a brand story to target audiences, keeping them interested and engaged with meaningful videos that drive the right messages through different platforms. The knowledge and technical skills imparted will enable participants to connect with their online community, generate leads/customers, create brand awareness, establish a positive brand reputation and build customers’ trust and loyalty.
Upon completion of the programme, participants will receive a certificate jointly awarded by Alibaba Business School and Singapore Institute of Retail Studies. Programme will be conducted in Mandarin.
在网络时代迅猛发展的大背景下，内容营销已成为许多企业必备的营销方式来做品牌传播。高质量的内容能使品牌脱颖而出，吸引潜在客户的关注并提高客户转化率。内容营销新策略，新玩法 - 学员将会学习如何创造高质量的内容来吸眼球、与在线社区球建立关系、发掘新客户、创建品牌知名度、建立品牌声誉并建立客户的信任。
Optimise Content Marketing Strategy and Learn Creative Image-text and Video Skills
Successful Live-streaming Operations
Become a Key Opinion Leader (KOL) to Attract, Engage, and Convert Your Audience
Art and Science of Video Production
Fans Economy: Grow and Manage Your Fan Base
What our past attendees say
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
Singaporean / Singapore Permanent Resident
Singaporean 40 years & above, OR
Singaporean / SPR sponsored by SMEs*
*Fee is after reimbursement of S$1,140 via SkillsConnect under Enhanced Training Support for SMEs.
All fees include prevailing GST.
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11 Eunos Road 8
Lifelong Learning Institute
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