Alibaba Business School - SIRS
CEO Programme (Study Trip - Hangzhou)

阿里巴巴商学院与新加坡零售管理学院
互联网商业国际班－ 定制总裁班 (杭州)
September 2018 Intake: 16 - 21
October/November 2018 Intake: 28 Oct - 2 Nov
6-day Immersive Exploration into Alibaba's 'New Retail' 
杭州6天沉浸式探索阿里巴巴集团新零售
Presented by Alibaba Business School, SIRS invites you to join us on our expedition to acquire firsthand knowledge and experience in 'New Retail', conceptualised by Alibaba, one of the most valuable e-commerce company in the world. Alibaba's practitioners will share how big data analytics has transformed the retail landscape, and how you can apply these strategies to your business. You will also gain useful takeaways for immediate business applications. 

You are only a trip away to reinvent your retail for success! Over 400 individuals has benefited from the programme. Each run is limited to 35 pax only and confirmation is upon successful payment. 

由阿里巴巴商学院主办，SIRS 邀请您加入我们的考察之旅，直接与阿里巴巴接触和体验阿里巴巴集团的“新零售”吸取新知识。阿里巴巴认证讲师将以中文讲解，让您了解大数据分析如何改变零售环境，以及如何将这些策略应用于您的业务。 您还将有难得的机会亲临阿里巴巴新零售地点，拜访阿里巴巴总部，与阿里巴巴高管团队近距离接触，深入了解专家们的体验及给予您的建议。

千万不要错过这一个难得的机会，重塑您的零售业务，取得成功！该课程已有超过400人获益。每一次的考察之旅只限35位成功付款的学员。

Programme will be conducted in Mandarin.
课程将由阿里巴巴证讲师以中文授课​!

The 6-day programme will cover the following areas:
  • The Alibaba World Economy and The New Retail
  • New Retail Store Operation Optimisation
  • Unconventional Brand Building on Internet (Persona, Merchandise, Location Based)
  • Visit to Alibaba HQ: Learning & Networking with Alibaba Executive Team

6天的课程内容包含:
  • 阿里巴巴大经济体和新零售
  • 新零售运营模式
  • 互联网的非传统品牌营销（人，货，场）
  • 阿里巴巴总部参访和阿里巴巴团队交流

Day 1
  • Depart from Singapore to Hangzhou, China
  • Check in Hotel
  • Welcome Dinner

Day 2
  • The Evolution of Internet (from Online Shopping to Shared Economy)
  • The Rising Income Consumerism Syndrome and Market Demand for Cross Border Trade
  • The New Retail Landscape: Big Data Driven OMO (Online Merge Offline)
  • Meals Provided: Breakfast/Lunch/Dinner

Day 3
  • Building New Retail Team and KPI
  • Merchandising Strategy and Planning via Paid/Own/Earn Traffic, Categorization and Sales Conversion
  • Store Strategies and Operations (Big Data Driven Product Performance, Promotion Rhythm, Marketing Tools)
  • Meals Provided: Breakfast/Lunch/Dinner

Day 4
  • Big Data Driven Persona for Brand Positioning via Communication of Product Benefits
  • Content Marketing with Theme-based Scenario Building
  • Radical Brand Marketing (News Feed, Mobile Store, Review/Comments. Search, Taobao)
  • Meals Provided: Breakfast/Lunch/Dinner

Day 5
  • Introduction to Alibaba Culture and Group Businesses
  • Tmall/ Tmall Global/ Alibaba.com
  • Cai Niao Logistics/ Alimama Marketing/ Ant Financial/ Business Analytics
  • Tmall Partner Sharing
  • Alibaba Gold Medal Supplier Scheme
  • Site Visit to One of Alibaba's New Retail Format
  • Meals Provided: Breakfast/Lunch

Day 6
  • Depart from Hangzhou, China to Singapore
  • Meal Provided: Breakfast


第一天 
  • 从新加坡飞往杭州，中国
  • 入住酒店
  • 欢迎晚宴

第二天
  • 互联网蜕变，从线上网店到共享经济
  • 消费升级和跨境购物趋势
  • 新零售：大数据驱动的线上，线下融合零售
  • 提供餐食：早/午/晚餐

第三天
  • 新零售团队，组织建设和 KPI
  • 商品策略和策划-流量，品类和转化率
  • 店铺管理和策略（大数据驱动产品销售，销售节奏和营销工具）
  • 提供餐食：早/午/晚餐

第四天
  • 大数据人群画像，品牌定位
  • 内容营销和场景建设
  • 突破传统营销（好评，手淘，搜索）
  • 提供餐食：早/午/晚餐
 
第五天
  • 阿里巴巴介绍
  • 天猫/天猫国际/阿里巴巴商物
  • 菜鸟物流/阿里妈妈运营/蚂蚁金服/大数据业务介绍
  • 天猫运营商
  • 阿里巴巴金牌供应商
  • 盒马鲜生参观
  • 提供餐食: 早/午餐

第六天
  • 从杭州，中国往回新加坡
  • 提供餐食：早餐

Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
Singaporean / Singapore Permanent Resident
S$2,685.70
Singaporean 40 years & above 
​Singaporean / SPR sponsored by SMEs*
​S$1,345.70
*Fee is after reimbursement of S$1,340 via SkillsConnect
​under Enhanced Training Support for SMEs.
Others

​S$7,704.00

All fees include :
Prevailing GST
Accommodation, meals & local transfers (6D5N)
All fees exclude : 
Airfare
Visa for travel to China
​Travel insurance

Send me Alibaba Group's Taobao University - SIRS CEO Programme (Study Trip - Hangzhou) Brochure today!

Brochure includes detailed course outline.