Alibaba Business School - SIRS
CEO Master Programme (Study Trip - Hangzhou)

阿里巴巴商学院与新加坡零售管理学院
高级总裁班 – 升级版 (杭州)

2019 Intake: 28 Jul - 2 Aug

6-day Strategic Transformation into 'New Retail' 
新零售时代的战略转型
Presented by Alibaba Business School, SIRS invites you to join us on the journey to the birthplace of 'New Retail', envisioned by Jack Ma, which has remodelled traditional retail into successful businesses such as the renowned Hema Supermarket. Experts from Alibaba will walk you through the journey of 'New Retail' from understanding the origin and ecosystem to learning how you too can apply and transform your business. 

Expand your knowledge and create your retail success! Each run is limited to 35 pax only and confirmation is upon successful payment. 

由阿里巴巴商学院主办，SIRS 邀请您加入我们的考察之旅，直接与阿里巴巴接触和体验阿里巴巴集团的“新零售”吸取新知识。阿里巴巴认证讲师将以中文讲解，让您了解大数据分析如何改变零售环境，以及如何将这些策略应用于您的业务。 您还将有难得的机会亲临阿里巴巴新零售地点，拜访阿里巴巴总部，与阿里巴巴高管团队近距离接触，深入了解专家们的体验及给予您的建议。

千万不要错过这一个难得的机会，重塑您的零售业务，取得成功！每一次的考察之旅只限35位成功付款的学员参加。

Programme will be conducted in Mandarin.
课程将由阿里巴巴证讲师以中文授课!

The programme covers the following:
  • The Strategic Transformation of New Retail Era
  • New Retail Organization Transformation & Talent Development
  • New Retail Supply Chain Management
  • TP (Third Party Service Provider) Management
  • Visit & Networking at Alibaba HQ

课程内容包含：
  • 新零售时代的战略变革
  • 新零售时代的组织变革与人才发展
  • 新零售时代的软供应链管理
  • 服务商管理
  • 阿里巴巴总部参访和阿里巴巴团队交流

Day 1   Depart Singapore to Hangzhou, China
  • Depart from Singapore to Hangzhou, China
  • Check in Hotel

Day 2   The Strategic Transformation of New Retail Era
  • The Origin of New Retail
  • Deep Dive into the Eco-system & Scenario of New Retail
  • Discover the New Persona, New Product and New Organization
  • Re-construct the New Retail "Persona, Product, Place, Profit"
  • Discussion: Canvas Planning for Individual New Retail Business

Day 3   New Retail Organisation Transformation & Talent Development  
  • Strategic New Retail Transformation Trend
  • The Force - Organization and Talent Development
  • New Retail Management & Structural Change
  • New Retail Staff Competency Map, Grooming and Motivation/ Reward Systems
  • Discussion: Individual Business Organization Change & Talent Development

Day 4   New Retail Supply Chain Management
  • Transformation: New Retail Supply Chain Adaptive to Market Demand Supply Changes Model
  • Trend: New Retail Direction and Competitive Advantages
  • Collaboration: New Retail Fluid Supply Chain Solution
  • Discussion: Individual Business Supply Chain Model and Strategy

Day 5   TP (Third Party Service Provider) Management
  • How to Select the Right TP (Third Party Service Provider) for your Brand?
  • What should the TP do for your Organisation?
  • How to Oversee the TP?
  • Site Visit to one of Alibaba’s New Retail Format

Day 6   Depart Hangzhou, China to Singapore
  • Depart from Hangzhou, China to Singapore


第一天   从新加坡飞往杭州，中国 
  • 入住酒店
  • 欢迎晚宴

第二天   新零售时代的战略变革
  • 新零售的前世今生
  • 解析万物生长的局势及新零售场景
  • 新零售—新用户、新产品、新组织
  • 新零售的"人、货、场、利"重构
  • 企业自身的新零售商业画布分析

第三天   新零售时代的组织变革与人才发展
  • 新零售时代的企业战略变革趋势—“人、货、场、利” 
  • 组织与人才发展是新零售战略变革的原驱力
  • 新零售时代的组织能力与组织架构变革
  • 新零售时代的员工能力模型、培养体系和激励体系
  • 研讨：本企业的新零售组织变革与人才发展

第四天   新零售时代的供应连管理
  • 变革：新零售时代的供应链应变而变
  • 趋势：新零售供应链的趋势与特点
  • 协同：新零售供应链应对办法
  • 提取本企业新零售供应链的各版块的策略

第五天   服务商管理
  • 品牌商如何选服务商？
  • 服务商需要做什么？如何监控？
  • 品牌商需要配合服务商做什么事？
  • 天猫国际成功案例
  • 新零售学习之旅

​第六天   从杭州，中国往回新加坡 
  • 从杭州，中国往回新加坡
  • 提供餐食：早餐 

Programme Fee
Self-sponsored individuals may use their SkillsFuture Credit to pay the nett course fee/s.
Singaporean / Singapore Permanent Resident
S$2,510
Singaporean 40 years & above 
​Singaporean / SPR sponsored by SMEs*
​S$1,170
Others
​
​S$7,200

*Fee is after reimbursement of S$1,340 via SkillsConnect under Enhanced Training Support for SMEs.
All fees include :
Accommodation, meals & local transfers (6D5N)
All fees exclude : 
Airfare
Visa for travel to China
​Travel insurance

Send me Alibaba Group’s Taobao University - SIRS CEO Master Programme (Study Trip - Hangzhou) Brochure today!

Brochure includes detailed course outline.