Our Alibaba Business School - SIRS Programmes
Next intake: 12 - 17 April 2020
The Alibaba CEO Programme is a 5-day immersive study trip to the home of Alibaba - Hangzhou. Gain understanding of the latest developments in internet and e-commerce, analyse New Retail, Big Data, New Marketing, Cross-border and transcend Digital Thought Leadership with new retail strategy, operation and branding.
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Next intake: 2020
The Alibaba CEO Master Programme is a 5-day immersive study trip to Hangzhou - home to Alibaba. Walk with Alibaba's top trainers through the journey of 'New Retail', from understanding the origin and ecosystem to learning how you too can apply and transform your business.
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Next intake: 30 Mar - 3 Apr 2020
Learn to devise content marketing strategy and design retargeting promotions to breakthrough your existing online business, and stand out from your competition.
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Next intake: 20 - 24 Apr 2020
Learn strategies and techniques on how you can strengthen your marketing game with content marketing strategies such as short videos and livestreaming.
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About SIRS and Alibaba Business School
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The signing of the Training Cooperation Agreement between Alibaba Group’s Taobao University and SIRS in Nov 2016 has brought about a suite of cutting edge programmes on digital excellence made available for the first time to Singapore retailers. The programmes are customised to Singapore’s context by SIRS’ strong practitioner team with many years of retail & service experience and strong understanding of the local & international retail scene. With this cooperation, retailers can look forward to learning from the world leader on business digitalisation and building a stronger foothold in the digital retail landscape.
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